# Waterlily Caregiving

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/waterlily-caregiving

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.waterlily.com
- Total disclosed funding: $7M
- Latest round: Seed (Jan 29, 2025)
- Investors on record: 6

## About

Waterlily Caregiving Inc. was founded in 2021 in San Francisco, US, to assist with long-term care needs through technology-driven solutions. The company has completed 2 deals to date and raised USD 2.2 mn in its latest funding round. The founder's background is not specified, but they have established a company targeting the U.S. market. Lily Vittayarukskul (CEO), and Evan Ehrenberg co-founded the firm.

Waterlily provides a comprehensive platform designed to assist individuals and families in planning for long-term care needs. The core offerings include an AI-driven tool that evaluates future long-term care requirements, generates personalized care plans, and projects associated costs. Users engage through a secure online form, receiving expected care timelines and cost estimations via email. This service is valuable for individuals concerned about the financial implications of aging and the sustainability of care for themselves or their loved ones. 

Waterlily's revenue model is built around a subscription-based structure for its services, allowing clients to access a suite of tools for ongoing long-term care planning. The company engages with users directly, offering personalized solutions tailored to individual needs. Partnerships with financial advisors enhance service reach as these professionals integrate Waterlily's tools into their client offerings. Service pricing varies based on the level of personalization and complexity of care plans generated, with a focus on long-term care projections and financial strategy development. It offers one trial plan for two weeks, as well as it charges USD 200 per month for its annual plan and USD 250 per month for its monthly plan.

## Funding rounds

- Seed, Jan 29, 2025, $7M — Insight Partners, Nationwide Insurance, Genworth Financial, Great North Ventures, Brewer Lane Ventures, Edward Jones

## Investors

- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Seed
- Nationwide Insurance — Seed
- Genworth Financial — Seed
- Great North Ventures (https://capitalatlas.ai/funds/great-north-ventures) — Seed
- Brewer Lane Ventures (https://capitalatlas.ai/funds/brewer-lane-ventures) — Seed
- Edward Jones — Seed