# Watchup

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/watchup

- Industry: Internet
- Headquarters: Menlo Park, US
- Website: www.watchup.com
- Total disclosed funding: $0.5M
- Latest round: Angel (Dec 10, 2012)
- Investors on record: 4

## About

Watchup, Inc. is a technology-driven company that provides a personalized video streaming platform, curating content from diverse sources to enhance users' viewing experiences.Founded in 2012 and headquartered in Menlo Park, US, Watchup, Inc. specializes in video aggregation services. In January 2017, the company was acquired by Plex, Inc., a subsidiary of Klass Capital and Kleiner Perkins Caufield & Byers. The company has completed a total of 5 deals, with the most recent deal date being January 31, 2017. The latest funding round led by Tribune Company raised USD 2.75 mn, bringing the total amount raised to USD 2.75 mn.Watchup is a technology-driven company specializing in delivering a personalized video streaming experience tailored to users' preferences. Its core offering is a video aggregation platform that curates content from various sources, allowing users to access news, entertainment, and educational material seamlessly in one place. The platform uses advanced algorithms to analyze user behavior and preferences, ensuring a customized viewing experience that addresses the challenge of content overload. Watchup primarily targets individual consumers seeking to optimize their video consumption, as well as businesses that require an efficient solution to distribute content internally or to clients. The service is available in North America, Europe, and select markets in Asia, catering to a diverse audience from casual viewers to professionals in content-heavy industries.Watchup generates revenue through a subscription-based model, offering tiered pricing plans that cater to both individual users and business clients. For individual subscribers, the service provides various levels of access, with premium features available for a monthly fee. Business clients may engage in partnerships to leverage the platform for internal communications or client-facing applications, resulting in customized agreements that reflect their specific content requirements. The company’s revenue structure emphasizes scalability, allowing for seamless integration into existing workflows for its clients while maintaining competitive pricing in the market. Key offerings include the flagship video aggregation service, which serves as the cornerstone of Watchup's commercial strategy. The transaction model is designed to foster long-term relationships with both consumers and corporate partners, enhancing customer retention and revenue stability.In January 2017, Watchup, Inc. was acquired by Plex, Inc., which may influence its future strategy and product offerings. The company is focusing on enhancing its video aggregation services and exploring potential expansion into new geographic markets. Specific regions targeted for growth include Europe and Asia, with plans to launch new features that align with user demand. The funds raised in the latest round will likely support these initiatives, although detailed allocation has not been disclosed.

## Funding rounds

- Angel, Dec 10, 2012, $0.5M — Knight Enterprise Fund, TSVC, InnoSpring, SCB10X

## Investors

- Knight Enterprise Fund (https://capitalatlas.ai/funds/knight-enterprise-fund) — Angel
- TSVC (https://capitalatlas.ai/funds/tsvc) — Angel
- InnoSpring (https://capitalatlas.ai/funds/innospring) — Angel
- SCB10X (https://capitalatlas.ai/funds/scb10x) — Angel