# WatchTower Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/watchtower-technologies

- Industry: Software
- Headquarters: Chicago, US
- Website: www.threeflow.com
- Total disclosed funding: $53M
- Latest round: Series B (Nov 30, 2021)
- Investors on record: 4

## About

WatchTower Technologies, Inc. is a specialized firm focused on delivering innovative solutions for benefits brokers and carriers, enhancing operational efficiency through its Benefits Placement System.Founded in 2015 in Chicago, US, WatchTower Technologies, Inc. offers a sophisticated platform that streamlines the benefits placement process for brokers and carriers. The company has successfully raised a total of USD 45.00 mn, primarily through its recent Series B funding led by Accel on November 30, 2021, which was joined by Emergence Capital Partners, Equal Ventures, and First Trust Capital Partners. Ryan Sachtjen, a co-founder, serves as the CEO, guiding the company's strategic direction and product development.ThreeFlow specializes in a Benefits Placement System designed to enhance collaboration between benefits brokers and carriers. Their core offerings facilitate the entire benefits placement experience, encompassing new and renewal quotes, market analysis, and implementation within a unified system. By modernizing these processes, ThreeFlow aims to eliminate errors associated with manual data extraction from PDFs, thereby increasing efficiency and accuracy. The platform enables clients, including over 15,100 employers, to evaluate market options swiftly, comprehend value per line item, and uncover growth opportunities with certified carriers. Active participants in this ecosystem include more than 330 broker locations and 75 certified carriers, collectively operating within the United States market.ThreeFlow generates revenue primarily through subscription-based services offered to brokers and carriers. The transaction structure involves B2B interactions where brokers utilize ThreeFlow's platform to manage the benefits placement process, including requesting and finalizing quotes and renewals directly within the system. This seamless integration allows brokers to respond swiftly to new business opportunities while ensuring accurate post-sale details are communicated to their Agency Management Systems (AMS). The effectiveness of the system is reflected in its ability to streamline workflows, saving clients substantial time in processing renewals and quotes. As clients engage with the platform, they benefit from data-driven insights and real-time analytics, which enhance decision-making and strategy formulation with their network of carriers.WatchTower Technologies, Inc. plans to leverage the recent Series B funding of USD 45.00 mn to further scale the Benefits Placement System, enhancing its capabilities and market reach. They are focused on expanding into new geographic regions within the United States, targeting additional markets to increase their client base. The funding is intended to support the development of upcoming product features that will further streamline the benefits placement process, though specific release dates have yet to be disclosed.

## Funding rounds

- Series B, Nov 30, 2021, $45M — Accel, Emergence Capital, Equal Ventures, First Trust Capital Management
- Series A, Jan 14, 2021, $8M — Emergence Capital, Equal Ventures, First Trust Capital Management

## Investors

- Emergence Capital (https://capitalatlas.ai/funds/emergence-capital) — Series A, Series B
- Equal Ventures (https://capitalatlas.ai/funds/equal-ventures) — Series A, Series B
- First Trust Capital Management — Series A, Series B
- Accel (https://capitalatlas.ai/funds/accel) — Series B