# Watchful Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/watchful-technologies

- Industry: Software
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.watchful.ai
- Total disclosed funding: $6M
- Latest round: Seed (Jun 3, 2020)
- Investors on record: 2

## About

Watchful Technologies Ltd. offers an AI-powered competitive intelligence platform that empowers product, marketing, and strategy teams to enhance their decision-making and optimize their market strategies.Founded in 2018, Watchful Technologies Ltd. operates out of Tel Aviv-Yafo, Israel, and focuses on providing AI-driven insights to Fortune 500 companies. The company raised USD 3.00 mn in Seed funding in June 2020, led by Vertex Ventures Israel. The co-founders are Anish Bahl, Itay Kahana, and Khyaati Khanna, with Itay Kahana serving as the CEO.Watchful AI specializes in providing an AI-enhanced competitive intelligence platform tailored for product, marketing, and strategy teams within Fortune 500 companies. Their core offerings include product intelligence, marketing intelligence, and product benchmarking, enabling clients to monitor competitors' A/B tests, track features under development, and analyze marketing tactics. The platform serves various stakeholders, including product executives and strategy teams, and targets primarily North American and European markets, where competition in mobile application development is intense.Watchful AI generates revenue through a subscription-based model, allowing clients access to its suite of competitive intelligence tools via annual or multi-year contracts. The services are key for Fortune 100 companies, where executives utilize insights for strategic planning and product development. The company customizes pricing plans and transaction structures to meet enterprise clients' needs, ensuring alignment with client objectives and delivering measurable results, thus supporting ongoing partnerships and recurring revenue streams.Following the recent Seed funding of USD 3.00 mn raised in June 2020, Watchful Technologies Ltd. plans to enhance its product offerings and explore expansion into new markets. The company is focused on developing new tools aimed at improving competitive intelligence and enhancing user experience. Geographic expansion is targeted towards markets in Asia Pacific by 2023, as part of its growth strategy. The funding will support product development and market entry initiatives.

## Funding rounds

- Seed, Jun 3, 2020, $3M — Vertex Ventures Israel
- Series A, Sep 3, 2018, $3M — Vertex Ventures Israel, Trilogy International Partners

## Investors

- Vertex Ventures Israel (https://capitalatlas.ai/funds/vertex-ventures-israel) — Series A, Seed
- Trilogy International Partners (https://capitalatlas.ai/funds/trilogy-international-partners) — Series A