# Watchful Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/watchful-holdings

- Industry: Software
- Headquarters: Auckland, New Zealand
- Website: https://watchful.co.nz/
- Total disclosed funding: $2.7M
- Latest round: Seed (Dec 4, 2024)
- Investors on record: 2

## About

Founded in 2023 and based in Auckland, New Zealand, Watchful Holdings Limited provides comprehensive monitoring solutions specifically tailored for web applications and online services. The company was founded by its CEO, Joshua Parsons. In December 2024, Watchful Holdings Limited raised USD 4.6 million in seed funding led by Icehouse Ventures and Blackbird Ventures.

Watchful specializes in providing advanced monitoring and management solutions designed primarily for web applications and online services. The company’s core offerings include tools for performance tracking, security assessments, and resource optimization, specifically targeting issues such as server response times and user experience degradation. The firm’s services are tailored for small to medium-sized enterprises (SMEs), particularly within the e-commerce and digital content sectors, who require real-time insights into their web operations. End users benefit from enhanced operational efficiency, as the services address critical pain points related to downtime and resource allocation.

The revenue model for Watchful Holdings Limited is structured around subscription-based services, allowing clients to access their suite of monitoring tools for a monthly or annual fee. Pricing plans are designed to accommodate various business sizes, potentially offering tiered packages that provide different levels of service and support.

The organization plans to use the December 2024 funding to support the business launch of its artificial intelligence-based technology.

## Funding rounds

- Seed, Dec 4, 2024, $2.7M — Blackbird Ventures, Icehouse Ventures

## Investors

- Blackbird Ventures (https://capitalatlas.ai/funds/blackbird-ventures) — Seed
- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Seed