# Waste Repurposing International

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/waste-repurposing-international

- Industry: Software
- Headquarters: Austin, US
- Website: www.smartersorting.com
- Total disclosed funding: $12M
- Latest round: Series A (Aug 1, 2022)
- Investors on record: 3

## About

Waste Repurposing International, Inc. specializes in AI-powered product intelligence solutions for retailers, enhancing compliance, efficiency, and revenue generation through innovative technology.Founded in 2016 and headquartered in Austin, US, Waste Repurposing International, Inc. provides AI-driven solutions that improve product management for retailers. The company has successfully completed 11 deals, with its most recent funding round being a Series A in August 2022, raising USD 7.00 mn from Regeneration.vc, which contributed to a total amount raised of USD 7.00 mn. The CEO of the company is Jacqueline Claudia, while the founder is Chris Ripley.SmarterX offers AI-powered product intelligence solutions specifically designed for retailers, focusing on enhancing compliance, efficiency, and revenue generation. The core product, Smarter-1, leverages artificial intelligence to continuously learn and improve, ensuring that retailers have access to up-to-date regulatory knowledge, chemical compositions, and product attributes. By enriching and structuring product data, SmarterX enables retailers to confidently manage product handling, shipping, storage, and disposal processes. The platform caters to a diverse client base, including both first-party (1P) and third-party (3P) retailers, as well as direct-to-consumer channels, which span across North America and other international markets where regulatory compliance is critical. Retailers utilizing SmarterX's solutions benefit from minimized regulatory risks and optimized operational processes, leading to reduced costs and enhanced sales opportunities.SmarterX generates revenue through a subscription-based model and partnerships with retailers and suppliers. Their flagship product, Smarter-1, is offered through tiered pricing plans that provide retailers with varying levels of access to the platform's features, depending on their needs and scale. Transactions typically occur between SmarterX and its clients, with retailers subscribing to the service to gain comprehensive insights into their product catalog and regulatory compliance. The company's revenue growth is supported by tangible savings reported by clients, such as reductions in waste costs and enhanced marketplace growth, reflecting the platform's impact on operational efficiency and compliance. Through its innovative technology, SmarterX positions itself as a valuable partner for retailers aiming to streamline their operations and maximize profitability.In August 2022, Waste Repurposing International, Inc. raised USD 7.00 mn in Series A funding, part of a larger USD 25 mn equity financing, to enhance its team, product offerings, and data platform. The company plans to launch new products designed to improve product intelligence further while expanding into new markets, targeting regions where regulatory compliance is increasingly critical. The funding will be utilized to develop these initiatives, supporting both technological advancements and market penetration strategies.

## Funding rounds

- Series A, Aug 1, 2022, $7M — Regeneration.VC
- Seed, Feb 15, 2018, $5M — RTP Global
- Seed, Feb 17, 2017 — Carbon Ventures

## Investors

- Carbon Ventures — Seed
- RTP Global (https://capitalatlas.ai/funds/rtp-global) — Seed
- Regeneration.VC (https://capitalatlas.ai/funds/regeneration-vc) — Series A