# Wasla Browser

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wasla-browser

- Industry: Internet
- Headquarters: Cairo, Egypt
- Website: www.waslabrowser.com
- Total disclosed funding: $1M
- Latest round: Seed (Dec 3, 2019)
- Investors on record: 3

## About

Wasla Browser is a mobile web browser tailored for enhancing the online shopping experience, enabling users to save money through cashback offers and discounts.Founded in 2018, Wasla Browser operates from Cairo, Egypt, aiming to provide a user-friendly mobile browsing experience focused on online shopping. The company has successfully raised USD 9.00 mn in venture funding, with the latest round occurring on February 15, 2022, and led by Contact Financial Holding. Key founders include Mahmoud El Said, Mahmoud Said, Serag Meneassy, and Taymour Sabry, with Mahmoud El Said serving as CEO. Wasla has completed a total of 3 funding deals to date.Wasla Browser is a mobile web browser designed to enhance the online shopping experience by enabling users to save money while shopping. Its core offerings include an integrated Google-powered search engine for finding products and a Deal Finder feature that continuously searches for cashback offers and discount codes on various platforms. Users can earn Cashback points when purchasing from select brands, which can be redeemed for gifts from Wasla, thus incentivizing continued use and engagement. The browser is engineered to be 60% lighter than most competitors, making it a suitable choice for consumers concerned about data usage and storage on their devices. Targeting budget-conscious shoppers, Wasla serves a diverse client base across various geographical markets, focusing on regions with a high penetration of mobile internet users looking for deals and discounts.The revenue model for Wasla Browser centers around partnerships with retailers and brands offering cashback and discounts through the platform. Transactions typically involve users making purchases from these partnered retailers via the browser, with Wasla earning a commission on the sales generated through its platform. This structure allows Wasla to provide cashback incentives to users while simultaneously generating income from affiliate marketing arrangements. The company’s flagship service—its cashback program—encourages user engagement and repeat transactions, contributing to its revenue stream. Specific pricing plans for services are not detailed; however, the operational framework is built around facilitating direct-to-consumer interactions with retailers, fostering a symbiotic relationship that drives user loyalty and revenue growth.In February 2022, Wasla Browser raised USD 9.00 mn in venture funding, which will be utilized to support its product rollout and regional expansion. The company aims to introduce new features that enhance the shopping experience and plans to expand into additional geographic markets, focusing on regions with growing mobile internet accessibility. Specific target markets for this expansion have not been disclosed, but the company intends to leverage the recent funding to solidify its presence in the mobile browsing and shopping sector.

## Funding rounds

- Seed, Dec 3, 2019, $1M — Egypt Ventures, Ebtikar, Glint Ventures

## Investors

- Egypt Ventures (https://capitalatlas.ai/funds/egypt-ventures) — Seed
- Ebtikar — Seed
- Glint Ventures — Seed