# Warung Pintar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/warung-pintar

- Industry: Retail
- Headquarters: Jakarta, Indonesia
- Website: www.warungpintar.co
- Total disclosed funding: $40M
- Latest round: Series B (Jun 29, 2021)
- Investors on record: 14

## About

Warung Pintar is a technology-driven company focused on enhancing operational efficiency and user experiences within the retail sector through innovative solutions and digital tools.Founded in 2017 and headquartered in Jakarta, Indonesia, Warung Pintar specializes in providing technology solutions to local retailers. The company has secured a total of USD 42.7 mn through five investment deals, with the latest funding round in July 2022 involving Ardent Capital and East Ventures. The founders—Christian Winata, Harya Putra, and Mohammed Thani—have a background in entrepreneurship, contributing to the company's vision and strategic direction.Warung Pintar develops a suite of technology-driven tools aimed at optimizing operational efficiency and improving user experiences for a diverse clientele, including small to medium-sized enterprises and government entities. Their solutions streamline processes, enhance productivity, and reduce costs across various sectors, with active sales in regions like North America, Europe, and parts of Asia.The company's revenue model combines subscription services and direct sales targeted at both B2B and direct-to-consumer markets. Clients engage through structured agreements featuring tiered pricing models that allow scalability. Flagship products often include annual subscription options with monthly billing flexibility. Additionally, revenue is augmented by partnerships with key industry players, fostering long-term client relationships across various sectors.In July 2022, Warung Pintar raised USD 42.7 mn in venture funding to support its growth initiatives. The company aims to launch new products designed to enhance its service offerings and is targeting expansion into additional Asian markets by the end of 2023. This funding will aid in the development and marketing of new solutions, aligning with their strategic growth objectives.

## Funding rounds

- Series B, Jun 29, 2021, $6M — Vertex Ventures Southeast Asia & India, East Ventures
- Series B, Jan 16, 2019, $30M — Vertex Ventures Southeast Asia & India, Digital Garage, Inc., Pavilion Capital, East Ventures, LINE Ventures, SMDV, Triputra Group, Agaeti Venture Capital, PT Visionet Internasional
- Series A, Nov 20, 2018, $4M — East Ventures, SMDV, Insignia Ventures Partners, Triputra Group, Agaeti Venture Capital, DG Incubation, DIVINE BLESSING INVESTMENTS LTD, GREAT MERITUS HOLDINGS LTD, Kembangan Holdings Ltd.

## Investors

- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Series A, Series B
- SMDV (https://capitalatlas.ai/funds/smdv) — Series A, Series B
- Insignia Ventures Partners (https://capitalatlas.ai/funds/insignia-ventures-partners) — Series A
- Triputra Group — Series A, Series B
- Agaeti Venture Capital (https://capitalatlas.ai/funds/agaeti-venture-capital) — Series A, Series B
- DG Incubation (https://capitalatlas.ai/funds/dg-incubation) — Series A
- DIVINE BLESSING INVESTMENTS LTD — Series A
- GREAT MERITUS HOLDINGS LTD — Series A
- Kembangan Holdings Ltd. — Series A
- Vertex Ventures Southeast Asia & India (https://capitalatlas.ai/funds/vertex-ventures-southeast-asia-india) — Series B
- Digital Garage, Inc. — Series B
- Pavilion Capital — Series B
- LINE Ventures (https://capitalatlas.ai/funds/line-ventures) — Series B
- PT Visionet Internasional — Series B