# wappier

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wappier

- Industry: Software
- Headquarters: New York, US
- Website: www.wappier.com
- Total disclosed funding: $4M
- Latest round: Seed (Nov 13, 2019)
- Investors on record: 1

## About

wappier specializes in AI-driven revenue optimization solutions for mobile games, applications, and wireless carriers, enhancing customer engagement and monetization through tailored pricing strategies and personalized marketing efforts.Founded in 2015 by Alex Moukas and Demetri Tsirlis, wappier is based in New York, US. The company focuses on providing advanced pricing optimization solutions to mobile and telecom industries. In November 2019, wappier raised USD 4 mn in Seed funding led by Counterview Capital, marking its first significant investment and demonstrating investor confidence in its innovative offerings. Demetri Tsirlis serves as CEO, guiding the company through its strategic initiatives.wappier offers advanced AI-powered revenue optimization solutions specifically designed for mobile games, applications, and wireless carriers. Their core product offerings include Global Pricing, Promotional Pricing, the Next Best Action, and Loyalty Programs. Global Pricing allows companies to optimize in-app purchase prices tailored to individual countries, thereby increasing conversions and revenue streams. Promotional Pricing employs machine learning algorithms to assess customer price sensitivity and timing, optimizing special offer prices on a per-user basis. The Next Best Action feature personalizes marketing efforts, targeting customers with the most relevant offers and promotional creatives to drive engagement. These products are utilized by game developers, app creators, and telecom service providers across various global markets, including North America, Europe, and Asia.wappier's revenue model is centered around partnerships with clients who utilize their suite of optimization products to enhance customer engagement and monetization. The company generates revenue through direct B2B transactions where clients integrate wappier's solutions into their platforms. For instance, clients may engage in subscription agreements for ongoing access to wappier's technology, including machine learning algorithms that optimize pricing and user engagement strategies. The business structure involves service agreements where clients pay fees based on the volume of transactions processed or the level of service utilized. The flagship products, including Global Pricing and Promotional Pricing, are pivotal in driving client retention and increasing overall transaction volumes, resulting in significant performance metrics for their users worldwide.In November 2019, wappier raised USD 4 mn in Seed funding, led by Counterview Capital, to support its growth initiatives. The company plans to leverage this funding to develop new products that enhance its existing offerings and address broader market needs. Additionally, wappier is targeting expansion into new geographic regions, focusing on markets in Asia and Europe by 2023 to broaden its client base and increase revenue streams. The funding will facilitate the development of innovative features and enhancements to existing products, aiming to solidify its position in the competitive landscape.

## Funding rounds

- Seed, Nov 13, 2019, $4M — Counterview Capital

## Investors

- Counterview Capital (https://capitalatlas.ai/funds/counterview-capital) — Seed