# Wants Korea Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wants-korea-co

- Industry: Hardware
- Headquarters: Hwaseong, South Korea
- Website: www.wantskorea.co.kr
- Total disclosed funding: $3.4M
- Latest round: Series A (Oct 25, 2021)
- Investors on record: 2

## About

Wants Korea Co., Ltd is a consumer goods company specializing in innovative lifestyle and household products designed to improve convenience and quality of life for customers in various markets, particularly in Asia and North America.Founded in 2014 and headquartered in Hwaseong, South Korea, Wants Korea Co., Ltd focuses on delivering consumer products. In October 2021, the company successfully raised KRW 4 billion in Series A funding from investors Game Changer Investment and Korea Asset Investment Securities, bringing the total amount raised to KRW 4 billion. The company has conducted one deal to date, with no major pivots or changes in business strategy mentioned.Wants Korea specializes in providing a wide range of innovative consumer products that cater to the needs of modern customers. Their core offerings include an array of lifestyle and household items designed to enhance convenience and improve quality of life. Each product is meticulously crafted to address specific end-use cases, such as home organization, personal care, and digital connectivity. The company targets a diverse client base, including individual consumers and retail partners across various geographical markets, particularly in Asia and North America. Their strategic focus on customer-centric design and functionality positions Wants Korea as a competitive player in the consumer goods sector.Wants Korea generates revenue through a structured mix of direct-to-consumer sales and partnerships with key retail distributors. The company utilizes a combination of subscription models for certain product lines, allowing customers to receive regular shipments of essential items, as well as single transaction sales through various retail channels. Flagship products, which are recognized for their unique qualities and brand identity, form a significant portion of their revenue stream. While specific pricing plans for individual products are not disclosed, the company's diverse offerings in the lifestyle segment enable it to cater to different market segments and consumer preferences. This multi-faceted transaction structure not only enhances customer engagement but also contributes to the overall growth of the company’s revenue.Following the latest funding round in October 2021, Wants Korea Co., Ltd plans to utilize the KRW 4 billion raised to enhance its manufacturing capabilities, specifically focusing on producing precision metal parts through the micro PIM method and localizing special metal powder materials. The company aims to strengthen its competitive edge through these initiatives, targeting expansion into additional markets by leveraging improved operational efficiency and product offerings.

## Funding rounds

- Series A, Oct 25, 2021, $3.4M — Korea Asset Investment Securities, Game Changer Investment

## Investors

- Korea Asset Investment Securities (https://capitalatlas.ai/funds/korea-asset-investment-securities) — Series A
- Game Changer Investment (https://capitalatlas.ai/funds/game-changer-investment) — Series A