# Wanelo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wanelo

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.wanelo.com
- Total disclosed funding: $2M
- Latest round: Series A (Mar 15, 2014)
- Investors on record: 3

## About

Wanelo is an online platform designed for a unique shopping experience, allowing consumers to discover and purchase a variety of products. The company focuses on connecting tech-savvy shoppers with innovative retail offerings.Wanelo, Inc. was founded in 2012 and is headquartered in San Francisco, US. The company operates an online retail platform that connects consumers with a range of products. Deena Varshavskaya, the founder and CEO, has a history of entrepreneurship, although specific prior ventures are not detailed. Wanelo has completed a total of 3 deals, with its latest funding round being a Series A completed on March 15, 2014, raising USD 2.00 mn from investors including First Round Capital. The company currently holds a valuation of USD 100.00 mn.Wanelo is currently developing its online retail platform, which will be powered by the Glozin - Multipurpose Premium Shopify theme. While specific products are not disclosed, the company aims to create an engaging shopping experience for tech-savvy consumers interested in unique products across various categories. The platform's digital nature suggests potential global reach, accommodating a diverse audience eager for innovative retail experiences.Wanelo's revenue model is expected to involve direct-to-consumer transactions, enabling customers to browse and purchase items through the platform. The transactions may consist of product sales and potential subscription services for exclusive offers. While specific pricing details remain undisclosed, the company anticipates featuring a range of competitively priced items tailored to its target market.Wanelo plans to leverage its Series A funding raised on March 15, 2014, to support the development of its online retail platform and to enhance its product offerings. The company is focused on launching its platform and expanding into new geographic markets, although specific regions have not been identified. Continuous monitoring of how the platform evolves and meets market demand will be essential as it approaches its launch.

## Funding rounds

- Series A, Mar 15, 2014 — Floodgate
- Series A, Feb 26, 2013 — First Round Capital
- Series A, Jun 6, 2012, $2M — First Round Capital, Forerunner Ventures, Floodgate

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A
- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Series A
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series A