# Wam Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wam-group

- Industry: Software
- Headquarters: London, UK
- Website: www.admixplay.com
- Total disclosed funding: $34M
- Latest round: Series B (Dec 13, 2021)
- Investors on record: 11

## About

Wam Group Limited is a London-based company specializing in providing immersive experience solutions. Its flagship product, iR Studio, empowers users to create interactive 3D environments for various industries without requiring coding expertise.Wam Group Limited, founded in 2017 in London, UK, focuses on developing immersive experience technology. The company has successfully raised GBP 18.14 mn in SERIES B funding as of December 13, 2021, to support its ambitious growth plans. Founders Joe Bachle-Morris and Samuel Huber have previously contributed to other ventures. The firm has completed 4 deals to date and operates without parent or subsidiary companies.Wam Group Limited offers an innovative suite of immersive experience solutions through its flagship product, iR Studio. This platform allows users to create and publish immersive 3D environments using ready-to-use templates and design assets. Targeted at various industries including e-commerce, entertainment, and tourism, iR Studio is available for a subscription fee of GBP 199 per month, which covers 10,000 visits, with additional fees for higher traffic. The platform supports a wide array of clients from brands to government agencies across North America, Europe, and parts of Asia.Wam Group Limited generates its revenue through a subscription-based model for its iR Studio product, alongside potential partnerships with brands and governmental entities for custom immersive experiences. Clients subscribe for a monthly fee that includes customizable 3D spaces and analytics tools, with added charges for exceeding the included number of visits. Transactions occur directly with consumers and businesses, with a client base that includes both small businesses and large corporations seeking to enhance their digital presence through immersive technology.Following the recent SERIES B funding of GBP 18.14 mn, Wam Group Limited aims to expand its In-Play solution globally, establishing it as a key content monetization layer for the metaverse. The company plans to grow its market presence significantly in 2022, targeting new geographic regions to broaden its user base and enhance its service offerings.

## Funding rounds

- Series B, Dec 13, 2021, $24M — Notion Capital, Rocket Internet SE, Speedinvest, Force Over Mass Capital, Elefund, Colopl Next, Sure Valley Ventures, DIP Capital, Side Door Ventures, Kuvi Capital
- Series A, Apr 3, 2020, $8.2M — Speedinvest, Force Over Mass Capital, Sure Valley Ventures
- Seed, Dec 7, 2018, $2.3M — Speedinvest, Founders Factory, Force Over Mass Capital, Sure Valley Ventures

## Investors

- Speedinvest (https://capitalatlas.ai/funds/speedinvest) — Seed, Series A, Series B
- Founders Factory (https://capitalatlas.ai/funds/founders-factory) — Seed
- Force Over Mass Capital (https://capitalatlas.ai/funds/force-over-mass-capital) — Seed, Series A, Series B
- Sure Valley Ventures (https://capitalatlas.ai/funds/sure-valley-ventures) — Seed, Series A, Series B
- Notion Capital (https://capitalatlas.ai/funds/notion-capital) — Series B
- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Series B
- Elefund (https://capitalatlas.ai/funds/elefund) — Series B
- Colopl Next (https://capitalatlas.ai/funds/colopl-next) — Series B
- DIP Capital (https://capitalatlas.ai/funds/dip-capital) — Series B
- Side Door Ventures (https://capitalatlas.ai/funds/side-door-ventures) — Series B
- Kuvi Capital (https://capitalatlas.ai/funds/kuvi-capital) — Series B