# Wallaby Financial

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wallaby-financial

- Industry: Financial Services
- Headquarters: Brisbane, Australia
- Website: www.walla.by
- Total disclosed funding: $1.1M
- Latest round: Seed (Aug 30, 2012)
- Investors on record: 5

## About

Wallaby Financial optimizes consumer travel rewards through personalized tools and applications, helping users maximize the use of their credit cards for travel benefits.Wallaby Financial is a company that focuses on enhancing consumer travel rewards strategies. Founded in Brisbane, Australia, the company has undergone notable developments since its inception. Wallaby Financial received a total funding of USD 1.10 mn through a SEED round, with notable investors including Founders Fund, Root Ventures, SLP Ventures, and WI Harper Group. The company was involved in a significant deal in December 2014, when it was sold to Bankrate Inc.Wallaby Financial specializes in maximizing consumer travel rewards through its core offerings, such as the CardMatch tool, which helps users identify credit card options tailored to their spending habits. This allows users to earn rewards more effectively while providing guides, tips, and comparisons related to credit cards, airline rewards, and hotel loyalty programs. Wallaby Financial serves a diverse client base primarily in the United States and Canada, focusing on individuals aiming to leverage everyday expenses for travel benefits.Wallaby Financial's revenue model is primarily based on partnerships with credit card issuers and financial institutions. The company gains compensation for successful card applications generated through its platform, leveraging affiliate partnerships and direct-to-consumer services. The CardMatch tool is central to this model, connecting consumers with credit card offers suited to their profiles, thereby driving card sign-ups and enhancing engagement with financial partners.Wallaby Financial's future growth strategy includes the development of new financial tools aimed at improving consumer engagement and maximizing travel rewards. Further details on specific product launches or timelines have not been disclosed. The company has ambitions to expand its reach into new international markets, though specific locations have not been detailed. The recent funding from the SEED round will support these initiatives and facilitate the exploration of potential market expansions.

## Funding rounds

- Seed, Aug 30, 2012, $1.1M — Founders Fund, WI Harper Group, Root Ventures, SLP Ventures
- Seed, Apr 27, 2012, $0M — Mucker Capital

## Investors

- Mucker Capital (https://capitalatlas.ai/funds/mucker-capital) — Seed
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed
- WI Harper Group (https://capitalatlas.ai/funds/wi-harper-group) — Seed
- Root Ventures (https://capitalatlas.ai/funds/root-ventures) — Seed
- SLP Ventures (https://capitalatlas.ai/funds/slp-ventures) — Seed