# Walker & Company Brands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/walker-company-brands

- Industry: Consumer Products
- Headquarters: Atlanta, US
- Website: www.walkerandcompany.com
- Total disclosed funding: $33M
- Latest round: Series B (Sep 28, 2015)
- Investors on record: 13

## About

Based in the US, Walker & Company Brands, Inc. specializes in personal care products tailored to enhance the grooming routines of people of color, focusing on effective solutions for skin and hair care needs.Walker & Company Brands, Inc. was founded in 2013 in Atlanta, US, to create personal care products specifically for people of color. The company was fully acquired by Procter & Gamble in December 2018, having previously raised USD 24.00 mn in a SERIES B funding round led by Institutional Venture Partners. The firm has engaged in a total of 7 deals since its inception, with a current valuation of USD 64.11 mn.Walker & Company Brands, Inc. offers personal care products that focus on the grooming needs of people of color. Its flagship brand, Bevel, provides a comprehensive line of grooming solutions designed specifically for Black men, addressing unique skin and hair care challenges. Additionally, the FORM brand caters to the beauty and hair care needs of women of color, with products formulated to address issues such as skin irritation and hair texture management, targeting diverse consumers across the United States and parts of Canada.Walker & Company generates revenue through a direct-to-consumer sales model, primarily utilizing e-commerce platforms. The company offers subscription services for its Bevel products, enhancing customer loyalty through recurring deliveries. Revenue is generated from both individual product sales and subscription plans, with a focus on quality and effective grooming solutions.Following its acquisition by Procter & Gamble in December 2018, Walker & Company intends to leverage its resources for product innovation and market expansion. Upcoming product launches are planned to address new personal care needs, although specific release dates are yet to be announced. Geographically, the company aims to expand its presence in additional international markets, specifically targeting regions in Europe and Asia by late 2025. The recent funding will be utilized to support product development and marketing initiatives to enhance consumer engagement.

## Funding rounds

- Series B, Sep 28, 2015, $24M — Institutional Venture Partners, Upfront, GV, Andreessen Horowitz, Felicis Ventures, Collaborative Fund, Daher Capital, M7 Tech Partners
- Series A, Jun 17, 2014, $6.9M — Upfront, Andreessen Horowitz, Collaborative Fund, Daher Capital, Johnson + Partners
- Seed, Nov 6, 2013 — citizen.vc
- Seed, May 29, 2013, $2.4M — Upfront, Andreessen Horowitz, SV Angel, Collaborative Fund, ACME Capital, Daher Capital, Emagen Investment Group

## Investors

- Upfront (https://capitalatlas.ai/funds/upfront) — Seed, Series A, Series B
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed, Series A, Series B
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Seed, Series A, Series B
- ACME Capital (https://capitalatlas.ai/funds/acme-capital) — Seed
- Daher Capital — Seed, Series A, Series B
- Emagen Investment Group — Seed
- citizen.vc (https://capitalatlas.ai/funds/citizen-vc) — Seed
- Johnson + Partners — Series A
- Institutional Venture Partners (https://capitalatlas.ai/funds/institutional-venture-partners) — Series B
- GV (https://capitalatlas.ai/funds/gv) — Series B
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series B
- M7 Tech Partners (https://capitalatlas.ai/funds/m7-tech-partners) — Series B