# WaJao

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wajao

- Industry: Software
- Headquarters: Santa Monica, US
- Website: http://www.retentionscience.com
- Total disclosed funding: $9.1M
- Latest round: Series B (Oct 27, 2016)
- Investors on record: 6

## About

WaJao, Inc. specializes in AI-driven email and SMS marketing automation designed specifically for ecommerce businesses, enhancing customer engagement and retention through personalized communications.Founded in 2011, WaJao, Inc. operates out of Santa Monica, US, providing AI-powered marketing solutions for ecommerce. The company has engaged in a total of 8 deals, with the most recent deal occurring on August 20, 2023. WaJao successfully completed a Series B funding round, raising USD 0.75 mn led by Forerunner Ventures. The total amount raised by the company to date stands at USD 0.75 mn.Retention Science specializes in AI-driven email and SMS marketing automation tailored for ecommerce businesses. Their core product offerings focus on personalizing marketing communications throughout various stages of the customer lifecycle, including welcoming new customers, encouraging repeat purchases, and re-engaging at-risk customers. The platform integrates seamlessly with leading ecommerce systems, enabling businesses to sync their data into a comprehensive customer data platform (CDP). This technology enhances individual customer profiles with predictive analytics, such as customer lifetime value and next purchase likelihood, allowing businesses to effectively segment and target their marketing campaigns. Retention Science’s products cater to a diverse range of clients, including established online retailers and emerging brands across North America, Europe, and Asia, all seeking to optimize their marketing strategies and improve customer engagement.The revenue model of Retention Science is primarily subscription-based, with clients engaging in long-term partnerships to utilize their marketing automation tools. Clients typically pay for access to the platform, which includes features such as intelligent lifecycle automation and detailed analytics. The structure allows for various pricing tiers based on the level of service and features required by the client. This transactional model not only reinforces client retention through ongoing service but also supports scalability, enabling clients to adjust their subscription as their business grows. Retention Science focuses on delivering significant ROI for their clients from the outset, with many reporting substantial increases in email engagement and purchase rates following implementation of their services.The company is currently strategizing to enhance its product offerings and expand into new markets. Upcoming products aimed at improving marketing automation features are in the design phase, with expected rollouts in early 2024. WaJao plans to target European and Asian markets for expansion by mid-2024, leveraging its recent funding round to enhance its technological capabilities and operational scale. The recent Series B funding will support these initiatives, allowing the company to invest in product development and market entry strategies, effectively positioning itself for growth.

## Funding rounds

- Series B, Oct 27, 2016, $0.8M — Forerunner Ventures
- Series A, Aug 5, 2014, $7M — Mohr Davidow Ventures, Upfront, Baroda Ventures, Forerunner Ventures
- Seed, Jul 18, 2012, $1.3M — Mohr Davidow Ventures, Baroda Ventures, Mucker Capital, Double M Partners
- Seed, Apr 27, 2012, $0M — Mucker Capital

## Investors

- Mucker Capital (https://capitalatlas.ai/funds/mucker-capital) — Seed
- Mohr Davidow Ventures (https://capitalatlas.ai/funds/mohr-davidow-ventures) — Seed, Series A
- Baroda Ventures (https://capitalatlas.ai/funds/baroda-ventures) — Seed, Series A
- Double M Partners — Seed
- Upfront (https://capitalatlas.ai/funds/upfront) — Series A
- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Series A, Series B