# Wagr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wagr

- Industry: Internet
- Headquarters: Newton, US
- Website: www.wagr.us
- Total disclosed funding: $14M
- Latest round: Series A (Dec 22, 2021)
- Investors on record: 6

## About

Wagr Inc., based in the United States, specializes in developing a mobile application tailored for pet owners, offering solutions for tracking, training, and connecting with local pet services and communities.Founded in 2020 and headquartered in Newton, US, Wagr Inc. focuses on enhancing pet ownership experiences through technology. In April 2023, Yahoo Inc., a portfolio company of Apollo Global Management, fully acquired Wagr Inc. Financial terms were not disclosed. The company has successfully completed 4 deals to date, with its most recent funding being a Series A round raising USD 9.98 mn. Investors in this round included 776, BITKRAFT Ventures, Greycroft Partners, Harris Blitzer Sports & Entertainment, Pear VC, and The Kraft Group. The latest valuation for the company stands at USD 68.85 mn.Wagr specializes in providing innovative solutions within the pet care industry, focusing primarily on the development of a mobile application designed for pet owners. This app serves multiple functions, including pet tracking, training support, and community engagement features, allowing users to connect with local pet services and fellow pet enthusiasts. The core value proposition of Wagr is to enhance the overall experience of pet ownership by offering tools that promote responsible pet care and facilitate better communication between pet owners and service providers. The application has been designed with user-friendly functionality to cater to both novice and experienced pet owners, effectively addressing challenges such as pet training and socialization. Wagr’s products are primarily marketed to urban pet owners in regions such as North America and select European markets, where pet ownership rates are notably high.Wagr generates revenue through a subscription-based model that provides users with premium features and services within its mobile application. Clients can choose from various subscription plans that unlock additional functionalities, enhancing the user experience with personalized training programs and access to exclusive local pet services. The transaction structure is primarily B2C, where consumers directly engage with the platform for their pet care needs. Revenue may also derive from partnerships with local businesses that advertise services through the app, creating an additional income stream while benefiting users by introducing them to relevant service providers. Pricing details for subscription plans and partner services are structured to appeal to a wide range of pet owners, ensuring accessibility and value to its diverse customer base.In April 2023, Wagr Inc. was acquired by Yahoo Inc., which aims to enhance its fantasy sports betting operations through this acquisition. This strategic move is expected to streamline and expand Yahoo's offerings in the pet care technology space, aligning with broader market needs. The acquisition allows Yahoo Inc. to bolster its services across the market, although specific new products or regional expansions have not been publicly detailed.

## Funding rounds

- Series A, Dec 22, 2021, $10M — Greycroft, Kraft Group, Pear VC, BITKRAFT Ventures, Harris Blitzer Sports & Entertainment, 776
- Seed, Dec 11, 2020, $4M — Greycroft, Pear VC, 776

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed, Series A
- Pear VC (https://capitalatlas.ai/funds/pear-vc) — Seed, Series A
- 776 (https://capitalatlas.ai/funds/776) — Seed, Series A
- Kraft Group — Series A
- BITKRAFT Ventures (https://capitalatlas.ai/funds/bitkraft-ventures) — Series A
- Harris Blitzer Sports & Entertainment — Series A