# Wag! Group Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wag-group

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.wag.co
- Total disclosed funding: $331M
- Latest round: Series D (Feb 2, 2018)
- Investors on record: 13

## About

Wag! Group Co. is a US-based pet care company that provides a range of services including dog walking, pet sitting, and boarding through a digital platform, ensuring pet owners can easily connect with trusted caregivers.Founded in 2015, Wag! Group Co. specializes in pet care services. The company's headquarters is located in San Francisco, US. Co-founders Brendan Rogers and Jason Meltzer have prior entrepreneurial experience, contributing to the company's vision. Most recently, inWag! Group Co. filed for chapter 11 bankruptcy. Wag! offers a comprehensive suite of pet care services designed to meet the diverse needs of pet owners. Their core service offerings include dog walking, drop-in visits, pet sitting, and boarding, all facilitated through a user-friendly mobile application. The platform allows pet parents to easily book trusted pet caregivers, who are selected based on their experience and understanding of specific pet requirements. End users, including pet owners and their beloved animals, benefit from personalized care solutions that enhance pet well-being and provide peace of mind to their owners. Wag! operates on a nationwide scale within the United States, serving urban and suburban markets alike, ensuring that pet care is accessible across major metropolitan areas.Wag! generates revenue through a transaction-based model that connects pet caregivers with pet parents seeking services. The platform facilitates direct bookings between users and caregivers, allowing for seamless transactions where caregivers are compensated for their services rendered. Wag! also offers a subscription service known as Wag! Premium, which provides subscribers with discounted rates on all services, thereby incentivizing long-term customer loyalty. Within this structure, individual services, such as dog walking or pet sitting, are priced per session, while optional packages may be available to encourage frequent usage. The company’s diverse service offerings and flexible pricing plans contribute to its robust revenue stream, driven by a growing client base of over one million pet owners.Wag! Group Co. is poised for growth with strategic plans to expand its service offerings and geographic reach. The company is exploring the launch of new products designed to enhance pet care convenience, with specific timelines for release pending. Targeted expansions into additional markets across the United States are planned, leveraging recent funding.

## Funding rounds

- Series D, Feb 2, 2018, $260M — Gaingels, SB Investment Advisers
- Series C, Apr 20, 2017, $40M — ACME Capital, Gaingels
- Series B, Nov 16, 2016, $15M — General Catalyst Partners, Slow, Sherpa Healthcare Partners
- Series A, Jan 1, 2016, $4M — General Catalyst Partners, Slow
- Series A, Aug 20, 2015, $9.5M — General Catalyst Partners
- Seed, Apr 8, 2015, $3M — RRE Ventures, Greylock Partners, Ludlow Ventures, Freestyle VC, Social Leverage Capital, Tuesday Capital, Slow, Structure Capital

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Seed
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Seed
- Ludlow Ventures (https://capitalatlas.ai/funds/ludlow-ventures) — Seed
- Freestyle VC (https://capitalatlas.ai/funds/freestyle-vc) — Seed
- Social Leverage Capital (https://capitalatlas.ai/funds/social-leverage-capital) — Seed
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Seed
- Slow (https://capitalatlas.ai/funds/slow) — Seed, Series A, Series B
- Structure Capital (https://capitalatlas.ai/funds/structure-capital) — Seed
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A, Series B
- Sherpa Healthcare Partners (https://capitalatlas.ai/funds/sherpa-healthcare-partners) — Series B
- ACME Capital (https://capitalatlas.ai/funds/acme-capital) — Series C
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series C, Series D
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series D