# Waft

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/waft

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.waft.com/
- Total disclosed funding: $3.5M
- Latest round: Series A (Sep 17, 2019)
- Investors on record: 6

## About

Based in New York, US, and founded in 2016, Waft operates as a provider of perfumes and fragrances. The company was founded by Valerie Boffy.

Waft provides perfumes of various scents and fragrances for customers. The company allows customers to combine personalized fragrances through layering to create various perfumes according to the mood of the customers. The company asks for a message from the consumers describing their style and mood, then develops 
a scent according to that and sends the signature scent along with 2 additional personalized scents to the customers. The company's products include Juliet Ballerina, Devie New Mom, etc.

## Funding rounds

- Series A, Sep 17, 2019, $3.5M — Alto Partners, Khattar Holdings, Goodhope Asia Holdings, Deltec Bank, Blowfish Ventures Limited, Inter Parfums, Inc.

## Investors

- Alto Partners (https://capitalatlas.ai/funds/alto-partners) — Series A
- Khattar Holdings — Series A
- Goodhope Asia Holdings — Series A
- Deltec Bank — Series A
- Blowfish Ventures Limited — Series A
- Inter Parfums, Inc. — Series A