# WafR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wafr

- Industry: Financial Services
- Headquarters: Casablanca, Morocco
- Website: www.wafr.co
- Total disclosed funding: $4.5M
- Latest round: Seed (Feb 20, 2026)
- Investors on record: 6

## About

Founded in 2021 and based in Casablanca, Morocco, WafR is a developer and provider of a smartphone-based loyalty app for large retailers, enabling businesses to attract customers by rewarding them with phone recharges and other offers while shopping. The company was co-founded by Ismail Bargach, and in February 2026, the company raised USD 4 million in seed funding.

WafR offers a mobile application or a loyalty solution that helps large retailers attract customers and enhance sales by providing rewards such as phone recharges and promotions for their shopping activities while enabling buyers or customers to earn exclusive offers in an easy way. As of March 2022, the company’s platform is being used by more than 10,000 retail stores.

The firm intends to use the February 2022 funding to fuel its customer acquisition, with a plan of enhancing the number of retailer clients from 10,000 to 50,000.

## Funding rounds

- Seed, Feb 20, 2026, $4M — Attijari Invest, LoftyInc Capital Management, Al Mada Ventures
- Seed, Jun 6, 2022, $0.5M — Launch Africa Ventures, Welovebuzz, First Circle Capital

## Investors

- Launch Africa Ventures (https://capitalatlas.ai/funds/launch-africa-ventures) — Seed
- Welovebuzz — Seed
- First Circle Capital (https://capitalatlas.ai/funds/first-circle-capital) — Seed
- Attijari Invest (https://capitalatlas.ai/funds/attijari-invest) — Seed
- LoftyInc Capital Management (https://capitalatlas.ai/funds/loftyinc-capital-management) — Seed
- Al Mada Ventures — Seed