# Waffle Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/waffle-labs

- Industry: Insurance
- Headquarters: New York, US
- Website: www.waffleinsurance.com
- Total disclosed funding: $4.7M
- Latest round: Seed (Mar 19, 2021)
- Investors on record: 3

## About

Waffle Labs, Inc. is a US-based company specializing in customizable insurance solutions, including renters, pet, home, and auto insurance. Their innovative digital platform simplifies the purchasing process for consumers seeking tailored coverage options.Founded in 2018 and headquartered in New York, US, Waffle Labs, Inc. offers a range of insurance products aimed at diverse consumer needs. Michael Li and Quentin Coolen are the founders, with Quentin Coolen serving as CEO. The company has raised USD 500,000 from its latest funding round in March 2025, marking a total of USD 500,000 raised to date. Waffle Labs, Inc. has completed 5 deals, demonstrating its ongoing engagement in the insurance market.Waffle Insurance specializes in providing a range of customizable insurance products aimed at meeting diverse consumer needs. Their core offerings include renters insurance, pet insurance, and home and auto insurance, all designed to offer competitive pricing and robust coverage through partnerships with leading insurers. The company's digital platform allows customers to quickly purchase insurance or adjust their policies, making the process seamless and user-friendly. Waffle targets a broad customer base, including individuals seeking affordable coverage solutions in markets such as California, where it operates under the name Waffle Labs Insurance Agency. The service is designed for tech-savvy consumers who value convenience and personalization, enabling them to tailor their insurance coverage according to their specific requirements and budgets.Waffle Insurance operates on a transaction-based model, primarily engaging in direct-to-consumer sales through its online platform. Clients, after selecting their desired insurance products, can complete transactions and obtain coverage almost instantly, reflecting the company's commitment to efficiency. Revenue is generated through the sale of various insurance products, allowing consumers to choose plans that best fit their needs. Each product offering is strategically priced to ensure accessibility while maintaining quality coverage. With a focus on personalized solutions, Waffle aims to build long-term relationships with clients, promoting customer satisfaction and retention as key elements of its business strategy.In March 2025, Waffle Labs, Inc. raised USD 500,000 in venture funding, which will support their strategic initiatives for future growth. The company plans to launch new insurance products aimed at expanding their offerings to meet evolving consumer demands. Additionally, Waffle Labs, Inc. is looking to enter new markets beyond California, although specific regions are yet to be disclosed. This funding will be utilized to enhance their digital platform and marketing efforts to reach a broader audience.

## Funding rounds

- Seed, Mar 19, 2021, $4.7M — Techstars, BetterLabs, Verve Ventures

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- BetterLabs (https://capitalatlas.ai/funds/betterlabs) — Seed
- Verve Ventures (https://capitalatlas.ai/funds/verve-ventures) — Seed