# Waddle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/waddle

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.waddleapp.com
- Latest round: Seed (Oct 1, 2011)
- Investors on record: 1

## About

Waddle is a financial technology firm that provides digital solutions to enhance cash flow management for small and medium-sized enterprises (SMEs), facilitating improved financial health and operational efficiency.Founded in 2011 and headquartered in San Francisco, US, Waddle focuses on delivering automated financial management solutions for businesses. The company was co-founded by Mia Lopez and Varun K, who have experience in developing financial technologies. Waddle has successfully closed 2 investment deals, though it has recently shut its operations.Waddleapp.com offers a suite of innovative digital solutions designed to streamline financial management for businesses. The core product, Waddle, is a financial platform that automates cash flow management, enabling companies to better understand their financial health and optimize their working capital. The platform caters to small and medium-sized enterprises (SMEs) across various industries, addressing challenges of cash flow unpredictability and inefficient financial processes. Waddle primarily serves clients in North America, Europe, and Australia, providing functionalities for cash flow forecasting, invoice management, and efficient access to funds. The end users typically include finance teams within SMEs looking to enhance operational efficiency and financial decision-making processes.The revenue structure of Waddleapp.com is derived from a subscription-based model, where clients pay for access to the platform's financial management tools on a monthly or annual basis. This Business-to-Business (B2B) model allows businesses to select a pricing plan that fits their financial needs. While specific pricing details are not disclosed, the service is designed to aid SMEs in managing cash flow more effectively and support financial decision-making. Key services include features such as real-time cash flow analytics and automated invoicing, aligning with the company's goal of enhancing financial visibility and control for businesses.Waddle's strategic plan for future growth involves the introduction of new products aimed at improving cash management functionality. Additionally, the company is targeting expansion into new markets, although specific regions have not been disclosed. The closure of its operations suggests a pivot in its business strategy, as Waddle seeks to reassess its positioning and explore potential new opportunities.

## Funding rounds

- Seed, Oct 1, 2011 — Tencent Investment

## Investors

- Tencent Investment — Seed