# W.CRAFT

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/w-craft

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.wcraft.io
- Latest round: Seed (Apr 5, 2022)
- Investors on record: 1

## About

W.CRAFT is a digital asset development company that provides tools for creative professionals to convert their works into secure digital assets, facilitating ownership and monetization.Founded in 2020 in Seoul, South Korea, W.CRAFT offers a platform for artists, musicians, and creators to transform their creative works into digital assets. The company was established by Camille Mallon and Illyana Mullins. Currently led by CEO Minjoon Lee, W.CRAFT completed its most recent deal on April 5, 2022, raising seed funding from Partners Investment.W.CRAFT specializes in developing digital asset creation tools that empower users to convert various forms of creative works—including music, art, videos, and writings—into secure digital assets. Their flagship feature, the "Craft" Button, allows users to transform ideas into tangible digital products. The platform caters to artists, musicians, content creators, and writers, enabling them to maintain ownership of their creations while managing these assets with the Witch Wallet.W.CRAFT reported a revenue of USD 3,834.4 in 2021. The company generates revenue through its digital asset marketplace, allowing users to buy, sell, and share crafted assets. This platform supports individual creators in monetizing their works directly, along with income opportunities from the exclusive Witch Collection, enhancing the value of digital assets over time.Following the seed funding raised on April 5, 2022, W.CRAFT plans to launch a beta service in the same month. The company is also considering expanding into new markets, although specific regions have not been disclosed. The recent funding will support these initiatives, facilitating the enhancements necessary for their upcoming product rollout.

## Funding rounds

- Seed, Apr 5, 2022 — Partners Investment

## Investors

- Partners Investment (https://capitalatlas.ai/funds/partners-investment) — Seed