# Vurb

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vurb

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.vurb.com
- Total disclosed funding: $14M
- Latest round: Series A (Aug 7, 2014)
- Investors on record: 8

## About

Vurb is a mobile search and discovery platform that enhances user experiences by connecting them with local dining, entertainment, and event activities through rich, community-driven content.Founded in 2012 and based in San Francisco, US, Vurb focuses on improving users' interaction with various local activities. The company has undergone strategic shifts to enhance its offerings but has not been noted as a subsidiary of any parent company. The founder, Lígia Crispino, has a history of entrepreneurship, although specific previous ventures are not disclosed. Vurb raised USD 2.000 mn in various funding rounds, with its latest round being an Add-on Trade Sale on August 15, 2016. Snap Inc. led the latest round, which totaled USD 114.500 mn, highlighting significant interest from investors including Yahoo Inc.Vurb primarily offers a mobile search and discovery application designed to enhance users' experiences in finding and engaging with various activities such as dining, entertainment, and local events. The app incorporates community-generated recommendations and rich content into a user-friendly interface known as Vurb Cards, which provide access to relevant information, including reviews, reservations, and ticket bookings. Catering to both local residents and travelers, Vurb operates in various markets, focusing on major urban centers in North America and select international cities. The app features Vurb Chat and Decks, promoting social sharing and community engagement among users.Vurb's revenue model centers around partnerships and direct transactions facilitated through its application. This model allows users to integrate services, including reservations and ticket purchases, directly through the platform. While specific pricing details are not disclosed, Vurb likely engages in revenue-sharing agreements with partners and may offer subscription models for premium features. The Vurb app serves both B2C and B2B segments, thereby generating revenue through transactional relationships with local businesses and services.Following its acquisition by Snap Inc. for USD 114.500 mn in August 2016, Vurb is positioned to leverage resources for future growth initiatives. The company is focusing on expanding its mobile application's features and exploring new product offerings designed to enhance user engagement. Additionally, Vurb is targeting expansion into new markets, with specific plans for growth in select international cities by the end of 2024. The funding received will be utilized to support these product developments and market expansion strategies.

## Funding rounds

- Series A, Aug 7, 2014, $13M — Atlas Venture, CRV, Redpoint Ventures, Stanford University, Tuesday Capital, DCVC
- Seed, Feb 20, 2013, $1.5M — Atlas Venture, CRV, Tuesday Capital, DCVC, TenOneTen Ventures, Susa Ventures

## Investors

- Atlas Venture (https://capitalatlas.ai/funds/atlas-venture) — Seed, Series A
- CRV (https://capitalatlas.ai/funds/crv) — Seed, Series A
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Seed, Series A
- DCVC (https://capitalatlas.ai/funds/dcvc) — Seed, Series A
- TenOneTen Ventures (https://capitalatlas.ai/funds/tenoneten-ventures) — Seed
- Susa Ventures (https://capitalatlas.ai/funds/susa-ventures) — Seed
- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A
- Stanford University — Series A