# Vuori

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vuori

- Industry: Consumer Products
- Headquarters: Carlsbad, US
- Website: www.vuoriclothing.com
- Total disclosed funding: $45M
- Latest round: Series B (Aug 21, 2019)
- Investors on record: 1

## About

Vuori, Inc. is a U.S.-based company specializing in high-performance athletic clothing and activewear, merging style and functionality for diverse physical activities.Founded in 2015 in Carlsbad, California, Vuori, Inc. designs and markets athletic apparel. The company has completed 5 deals, with its most recent funding round occurring on November 8, 2024, where it raised USD 825 mn from investors General Atlantic and Stripes. The total amount raised to date stands at USD 825 mn, contributing to a current company valuation of USD 5,500 mn. Joe Kudla serves as both the founder and CEO.Vuori specializes in high-performance athletic clothing and activewear, offering a diverse range of apparel including leggings, joggers, tees, and outerwear. Its products are designed for versatility, appealing to fitness enthusiasts and casual athletes alike, and are available in key urban markets across the U.S. and internationally.Vuori generates revenue primarily through direct-to-consumer sales via its e-commerce platform and physical retail locations, with flagship products like the Vuori AllTheFeels™ Legging and Long Sleeve Halo Essential Crew Tee. Their pricing strategy reflects a premium positioning in the athletic wear segment, enhancing customer engagement and sales through various promotional offers.In November 2024, Vuori secured USD 825 mn in funding from Stripes and General Atlantic, aimed at supporting its expansion efforts and scaling operations globally. The company plans to introduce new products while targeting additional markets for growth, further solidifying its commitment to strengthening consumer connections.

## Funding rounds

- Series B, Aug 21, 2019, $45M — Norwest Venture Partners

## Investors

- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series B