# Vugo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vugo

- Industry: Software
- Headquarters: Wayzata, US
- Website: www.govugo.com
- Latest round: Series A (Apr 20, 2020)
- Investors on record: 1

## About

Vugo, Inc. specializes in taxi and rideshare advertising, enhancing passenger experiences while generating revenue for vehicle fleets through innovative advertising technology.Founded in 2015 in Wayzata, US, Vugo, Inc. focuses on providing advertising solutions for rideshare and taxi services. The founders are Eugene K., James Bellefeuille, and Rob Flessner, with Rob Flessner currently serving as CEO. The company has successfully raised funds through three deals, including a SEED round in April 2020, securing USD 250,000, bringing the total amount raised to USD 250,000.Vugo specializes in taxi and rideshare advertising, offering a suite of products designed to enhance passenger experiences while generating revenue for fleets. Their core offerings include a fully integrated advertising platform featuring embedded screens powered by the TripIntent AI Engine, which facilitates location-based advertisements. This technology allows for the delivery of contextual media tailored to the passenger environment, thereby creating engaging advertising opportunities during rides. Vugo serves a diverse client base, including local businesses and national brands, across major metropolitan areas in the USA.Vugo generates revenue through partnerships and advertising contracts with various clients, focusing on both B2B and direct-to-consumer transactions. The company’s revenue model is primarily based on the deployment of their proprietary advertising technology, which allows clients to reach audiences in transit. Clients engage in campaigns that utilize Vugo's platforms, typically structured as performance-based advertising agreements, which may include a fixed fee or a revenue-sharing model based on ad performance. Notable products within their portfolio, such as the TripIntent AI Engine and other branded advertising solutions, are integral to the value proposition offered to partners.In April 2020, Vugo, Inc. raised USD 250,000 in a SEED funding round led by returning investor Florida Funders. The company plans to leverage this funding to develop upcoming products and expand its advertising technology into new geographic regions. Specific target markets for expansion will be identified as the company progresses in its strategic initiatives.

## Funding rounds

- Series A, Apr 20, 2020 — Florida Funders

## Investors

- Florida Funders (https://capitalatlas.ai/funds/florida-funders) — Series A