# Voylla Fashions Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/voylla-fashions-private

- Industry: Consumer Products
- Headquarters: Jaipur, India
- Website: www.voylla.com
- Total disclosed funding: $14M
- Latest round: Series B (Sep 24, 2015)
- Investors on record: 1

## About

Voylla Fashions is an Indian company specializing in a wide array of jewelry products, featuring intricate designs that cater to fashion-conscious consumers seeking unique accessories.Voylla Fashions Private Limited was founded in 2011 and is based in Jaipur, India. The company focuses on the design and sale of jewelry, primarily through its online platform. In June 2021, it was acquired by G.O.A.T. Brand Labs Pte. Ltd, a portfolio company of multiple investors, from Peepul Capital and Snow Leopard Ventures. The firm has raised a total of INR 210.00 mn, with its latest funding round led by Peepul Capital, bringing its current company valuation to INR 2,589.78 mn.Voylla specializes in a diverse range of jewelry products, including necklaces, earrings, bracelets, and choker sets. The intricately designed collections feature materials such as brass, silver, and gold plating, often enhanced with enamel and colorful stones. Notable items like the Bagh-E-Fiza Floral Motifs Necklace and various Kundan necklace sets are tailored for consumers looking for unique and elegant accessories suitable for everyday wear and special occasions. The company primarily operates in the Indian market, focusing on urban centers with high demand for fashionable jewelry.In 2023, Voylla reported a revenue of INR 696,339.20 and an EBITDA of INR 366,450.30. The company’s revenue model is focused on direct-to-consumer sales through its online platform, employing a pricing strategy that reflects the quality and craftsmanship of its offerings. Flagship items like the Bagh-E-Fiza Floral Motifs Necklace are priced at INR 579, which indicates the company’s promotional strategies to engage customers effectively through its e-commerce platform.Voylla is focused on expanding its product range and enhancing its market presence. The company is in the process of designing new jewelry collections aimed at launching in the upcoming quarters. Additionally, Voylla plans to expand into new geographic markets, particularly targeting regions with a growing demand for fashion jewelry. Recent funding will be utilized to support these initiatives, including product development and marketing efforts to capture a broader audience. The thrust for these expansions aligns with the recent acquisition by G.O.A.T. Brand Labs, which aims to leverage Voylla’s unique offerings in the jewelry segment.

## Funding rounds

- Series B, Sep 24, 2015, $14M — Peepul Capital

## Investors

- Peepul Capital (https://capitalatlas.ai/funds/peepul-capital) — Series B