# Voxpopme

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/voxpopme

- Industry: Software
- Headquarters: Birmingham, UK
- Website: www.voxpopme.com
- Total disclosed funding: $17M
- Latest round: Series A (Feb 24, 2021)
- Investors on record: 4

## About

Voxpopme Ltd provides an innovative insights platform that enhances qualitative research through AI-powered video surveys and user research, catering to diverse clients across multiple industries.Founded in 2013, Voxpopme Ltd operates from Birmingham, UK, focusing on streamlining qualitative research processes. The company, founded by Andrew Barraclough, Patrick Shuker, and Tom Williams, has engaged in a total of 12 funding deals, with the most recent being a Series A round on February 24, 2021, raising GBP 3.92 mn from Mercia Fund Management, NVM Private Equity, and Origin Ventures. The company is currently valued at GBP 34.60 mn post-money.Voxpopme specializes in a centralized insights platform that revolutionizes qualitative research for insights teams. Its core offerings include AI-powered video surveys, live interviews, user research, and a comprehensive insights repository. This platform supports a variety of clients—from market research firms to technology enterprises—enabling rapid qualitative studies across global markets in North America, Europe, and Asia, with access to high-quality respondents in over 30 countries.Voxpopme generates revenue through a subscription-based model, providing clients ongoing access to its qualitative research tools. The B2B transactions allow companies to subscribe to different service tiers based on their research needs, featuring flagship products like the AI Moderator and insights repository, which deliver actionable insights and faster data analysis.Following the recent Series A funding of GBP 3.92 mn completed on February 24, 2021, Voxpopme plans to utilize these resources to enhance its platform capabilities and expand into new markets. The company aims to introduce upcoming products and features tailored to the needs of its clients, focusing on further international growth in existing regions like North America and Europe, with specific expansion into Asia anticipated over the next few years.

## Funding rounds

- Series A, Feb 24, 2021, $5.5M — NVM Private Equity, Mercia Fund Management, Origin Ventures
- Series A, Sep 9, 2019, $9.3M — NVM Private Equity, Mercia Fund Management, Origin Ventures
- Series A, Feb 22, 2018, $1.7M — Mercia Asset Management
- Series A, Oct 20, 2017, $1M — Mercia Asset Management

## Investors

- Mercia Asset Management (https://capitalatlas.ai/funds/mercia-asset-management) — Series A
- NVM Private Equity (https://capitalatlas.ai/funds/nvm-private-equity) — Series A
- Mercia Fund Management — Series A
- Origin Ventures (https://capitalatlas.ai/funds/origin-ventures) — Series A