# Vizu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vizu

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.brandlift.vizu.com
- Total disclosed funding: $7.4M
- Latest round: Series A (Apr 16, 2008)
- Investors on record: 5

## About

Vizu specializes in advanced analytics for brand measurement and consumer engagement, providing insights that enhance marketing strategies across various media platforms.Founded in 2005 and headquartered in San Francisco, US, Vizu delivers innovative brand measurement solutions. The company was acquired by The Nielsen Company in July 2012, which is part of a portfolio including AlpInvest Partners, Blackstone Group, and others. Neel Gupta, the founder, has a history of entrepreneurial ventures, although specific details of previous companies are not disclosed. Vizu has completed a total of 5 deals, with the most recent funding round occurring in July 2012, where it raised USD 6.75 mn from investors such as Draper Fisher Jurvetson and Greycroft Partners, amounting to the total raised.Vizu provides advanced analytics for brand measurement, designed to enhance understanding of consumer engagement across various platforms. Through its flagship product, Vizu ONE, businesses can gain insights into consumer interactions with media, including television, digital, and audio. Additionally, Vizu offers services aimed at facilitating audience engagement and cross-media measurement, aiding advertisers and media publishers in optimizing their strategies.Vizu operates on a subscription-based revenue model, with clients engaging for access to comprehensive data analytics and measurement tools. This structure allows for ongoing insights and reporting, critical for informing advertising strategies. The company's products are tailored to accommodate diverse client needs, from large corporations to smaller enterprises, ensuring a wide market reach through its data solutions.Following its acquisition by Nielsen in July 2012, Vizu plans to leverage ongoing advancements in data analytics to introduce new products designed for enhanced audience measurement and engagement. The company aims to expand its reach into emerging markets in Asia-Pacific and Latin America by 2025, utilizing the USD 6.75 mn raised to support product development and geographic expansion initiatives.

## Funding rounds

- Series A, Apr 16, 2008, $3.5M — Draper Fisher Jurvetson, Greycroft
- Series B, Jan 31, 2007, $2.9M — Draper Fisher Jurvetson, Greycroft
- Series A, Feb 20, 2006, $1M — Floodgate, Amicus Capital, Hambrecht Capital

## Investors

- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series A
- Amicus Capital — Series A
- Hambrecht Capital (https://capitalatlas.ai/funds/hambrecht-capital) — Series A
- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series B, Series A
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series B, Series A