# Viyet

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/viyet

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.viyet.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Oct 2, 2014)
- Investors on record: 3

## About

Viyet Inc. operates as a marketplace specializing in premium domain names, providing a secure and user-friendly platform for purchasing or leasing valuable digital assets.Founded in 2013 by Louise Youngson-Klasfeld and Rachel Rodin, Viyet Inc. is based in New York, US. The company focuses on the domain name market and has completed a total of 6 deals, with its most recent transaction occurring on February 13, 2018. On this date, Sotheby's acquired Viyet Inc., with financial terms undisclosed. Viyet has raised a total of USD 4.97 mn, including its latest round of funding, which was a VENTURE DEBT round amounting to USD 0.30 mn.Viyet.com primarily operates as a marketplace for premium domain names, offering a streamlined process for users to purchase or lease high-value digital assets. The core service includes the sale of domain names, with a specific listing for the domain viyet.com priced at USD 23,911, as well as a lease-to-own option available at USD 1,096 per month. The platform caters to a diverse clientele, including businesses and individuals seeking to enhance their online presence through strategic domain acquisitions. The company facilitates secure transactions, ensuring customer confidence in both direct purchases and lease agreements.Viyet.com generates revenue through the sale and leasing of domain names, operating on a direct-to-consumer model. Clients can choose between purchasing a domain outright or opting for a lease-to-own plan, thus creating flexible payment options that cater to different financial capabilities. The transaction structure typically involves a one-time payment for outright purchases or monthly payments for leasing arrangements, with the prices clearly delineated for each option. Revenue is derived primarily from these domain transactions, supported by additional services such as transaction support and secure payment processing. The company emphasizes hassle-free payments and fast transfers, which are critical in maintaining customer satisfaction and encouraging repeat business.The latest acquisition by Sotheby's in February 2018 marks a significant development for Viyet Inc. as it positions itself for future growth. While specific new product launches have not been detailed, the company is expected to leverage Sotheby’s extensive network to expand its market reach, particularly aiming at the luxury branding segment. This strategic alignment could facilitate entry into new geographic regions, enhancing its services to clients seeking premium domain names globally.

## Funding rounds

- Seed, Oct 2, 2014, $1.5M — Compound Ventures, Female Founders Fund, RiverPark Advisors

## Investors

- Compound Ventures (https://capitalatlas.ai/funds/compound-ventures) — Seed
- Female Founders Fund (https://capitalatlas.ai/funds/female-founders-fund) — Seed
- RiverPark Advisors (https://capitalatlas.ai/funds/riverpark-advisors) — Seed