# Vivrelle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vivrelle

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.vivrelle.com
- Total disclosed funding: $73M
- Latest round: Series C (May 27, 2025)
- Investors on record: 5

## About

Vivrelle, Inc is a luxury accessory rental service that provides members with access to high-end handbags and designer jewelry through a subscription model, catering to fashion enthusiasts seeking affordability and versatility.Vivrelle, Inc, founded in 2018, operates as a luxury accessory rental service based in New York, US. The company was co-founded by Blake Geffen and Wayne Geffen, who have experience in the fashion industry. As of June 2024, Vivrelle raised USD 62 mn in Series C funding, led by Protagonist, marking a significant milestone in its investment journey, with a total of 4 deals to date.Vivrelle provides a subscription-based luxury accessory rental service that allows members to access a curated selection of high-end handbags and designer jewelry. The platform features four distinct membership tiers, offering flexible access to thousands of luxury items alongside unlimited stylist appointments, enhancing the user experience for various occasions. This approach meets the demand for affordable luxury by allowing customers to borrow items instead of purchasing them outright, primarily targeting fashion-conscious individuals across urban areas in the United States.Vivrelle generates revenue through a subscription model, which enables members to borrow luxury items for a set duration. Customers pay a monthly fee to access a collection that includes items from notable partners like FWRD and REVOLVE. This structure supports a steady revenue stream and provides opportunities for upselling exclusive pieces, emphasizing a direct-to-consumer approach that minimizes reliance on traditional retail channels.In June 2024, Vivrelle raised USD 62 mn in Series C funding, which will be utilized to expand its showroom presence into new markets, enhance its product assortment, and develop technologies to further improve the member experience. The company is strategically planning to enter new geographic regions and enhance its offerings to meet the evolving needs of its clientele.

## Funding rounds

- Series C, May 27, 2025, $12M — Protagonist
- Series B, Nov 3, 2022, $35M — Origin Ventures, Plus Capital, 3L Capital, Chapford Capital Group
- Series A, Apr 19, 2021, $26M — Origin Ventures, Chapford Capital Group

## Investors

- Origin Ventures (https://capitalatlas.ai/funds/origin-ventures) — Series A, Series B
- Chapford Capital Group — Series A, Series B
- Plus Capital (https://capitalatlas.ai/funds/plus-capital) — Series B
- 3L Capital (https://capitalatlas.ai/funds/3l-capital) — Series B
- Protagonist (https://capitalatlas.ai/funds/protagonist) — Series C