# vivid garden

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vivid-garden

- Industry: Logistics & Distribution
- Headquarters: Tokyo, Japan
- Website: www.vivid-garden.co.jp
- Total disclosed funding: $23M
- Latest round: Series C (Jan 25, 2023)
- Investors on record: 26

## About

Based in Tokyo, Japan, vivid garden Inc. operates an innovative platform connecting consumers directly with local producers to purchase fresh produce and flowers, emphasizing sustainability and quality in food sourcing.Founded in 2016 in Tokyo, Japan, vivid garden Inc. operates a direct sales platform that facilitates connections between consumers and local producers. The company has successfully completed six investment deals, with the most recent funding round being a Series C in January 2023, raising JPY 700 million from various investors, including Daishi Hokuetsu Capital Partners and Higin Capital. The company's founder has a history of entrepreneurship, although specific details on previous ventures are not disclosed.Vivid Garden Inc. operates primarily through its flagship online direct sales platform, "Tabechoku," enabling consumers to purchase fresh produce and flowers directly from producers across Japan. This service connects buyers with a diverse range of food products, emphasizing the unique qualities of each producer. The platform enhances visibility for producers and provides additional services, including regional branding support for government agencies and B2B solutions for corporate gifts and promotions, serving a broad customer base in Japan.Revenue generation for Vivid Garden Inc. is structured around direct sales through the Tabetchoku platform, where customers purchase seasonal and everyday ingredients directly from producers. Utilizing a subscription model, customers can register for regular deliveries of staple items, ensuring consistent access to high-quality products. The company also offers tailored B2B solutions for corporate clients, further diversifying its revenue streams, primarily through online sales that leverage direct connections with producers to optimize pricing and availability.In January 2023, vivid garden Inc. raised JPY 700 million in Series C funding, which will be utilized for recruitment, marketing, and enhancing support for producers unfamiliar with the internet. The company aims to expand its product offerings and enhance its platform capabilities, targeting new geographic markets for future growth. Specific plans for new products and expansion into additional regions will further be developed as the company leverages its recent funding.

## Funding rounds

- Series C, Jan 25, 2023, $5.4M — Higin Capital, Tottori Capital, Daishi Hokuetsu Capital Partners, Ocean Leasing, NOBUNAGA Capital Village, QR Investment, Wealth Capital Partners
- Series C, Jun 14, 2022, $9.7M — JAFCO Group, Mitsubishi UFJ Capital, Mizuho Capital, ANRI, Iyogin Capital, Hiroshima Venture Capital, FFG Venture Business Partners, YMFG Capital, NOW (Japan), Yamanashi Chugin Management Consulting, Nanto Capital Partners, Hulic Startup, Goldwin Venture Partners
- Series B, Aug 5, 2020, $5.7M — JAFCO Group, Voyage Ventures, Monex Ventures, NOW (Japan), Delight Ventures
- Series A, Oct 2, 2019, $1.9M — DeNA, Voyage Ventures, Monex Ventures, iSGS Investment Works, SHINMEI Holding Co.,LTD.

## Investors

- DeNA — Series A
- Voyage Ventures (https://capitalatlas.ai/funds/voyage-ventures) — Series A, Series B
- Monex Ventures (https://capitalatlas.ai/funds/monex-ventures) — Series A, Series B
- iSGS Investment Works (https://capitalatlas.ai/funds/isgs-investment-works) — Series A
- SHINMEI Holding Co.,LTD. — Series A
- JAFCO Group (https://capitalatlas.ai/funds/jafco-group) — Series B, Series C
- NOW (Japan) — Series B, Series C
- Delight Ventures (https://capitalatlas.ai/funds/delight-ventures) — Series B
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series C
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series C
- ANRI (https://capitalatlas.ai/funds/anri) — Series C
- Iyogin Capital (https://capitalatlas.ai/funds/iyogin-capital) — Series C
- Hiroshima Venture Capital (https://capitalatlas.ai/funds/hiroshima-venture-capital) — Series C
- FFG Venture Business Partners (https://capitalatlas.ai/funds/ffg-venture-business-partners) — Series C
- YMFG Capital (https://capitalatlas.ai/funds/ymfg-capital) — Series C
- Yamanashi Chugin Management Consulting (https://capitalatlas.ai/funds/yamanashi-chugin-management-consulting) — Series C
- Nanto Capital Partners (https://capitalatlas.ai/funds/nanto-capital-partners) — Series C
- Hulic Startup (https://capitalatlas.ai/funds/hulic-startup) — Series C
- Goldwin Venture Partners (https://capitalatlas.ai/funds/goldwin-venture-partners) — Series C
- Higin Capital (https://capitalatlas.ai/funds/higin-capital) — Series C
- Tottori Capital (https://capitalatlas.ai/funds/tottori-capital) — Series C
- Daishi Hokuetsu Capital Partners (https://capitalatlas.ai/funds/daishi-hokuetsu-capital-partners) — Series C
- Ocean Leasing (https://capitalatlas.ai/funds/ocean-leasing) — Series C
- NOBUNAGA Capital Village (https://capitalatlas.ai/funds/nobunaga-capital-village) — Series C
- QR Investment (https://capitalatlas.ai/funds/qr-investment) — Series C
- Wealth Capital Partners — Series C