# VivaReal

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vivareal

- Industry: Commercial Property
- Headquarters: Sao Paulo, Brazil
- Website: www.vivareal.com.br
- Total disclosed funding: $73M
- Latest round: Series C (Nov 4, 2014)
- Investors on record: 7

## About

VivaReal Inc. is a leading online marketplace for residential real estate in Brazil, connecting buyers, sellers, renters, and landlords through a comprehensive platform that facilitates property listings and transactions.Founded in 2007 in Sao Paulo, Brazil, VivaReal Inc. operates an online platform for real estate transactions. The company merged with ZAP S.A. in November 2017 to form Zap VivaReal. CEO Lucas Vargas has led the company through multiple funding rounds, including a Series C round in which they raised USD 41.30 mn, bringing the total amount raised to USD 41.30 mn and the current company valuation to USD 266.896 mn.VivaReal operates primarily within the real estate sector, offering a comprehensive platform that facilitates property listings, searches, and transactions. Their core product is an online marketplace for residential real estate, where users can browse a vast array of homes for sale or rent, supported by detailed property descriptions, high-quality images, and location insights. The platform serves both sellers and buyers, as well as renters and landlords, creating a dynamic ecosystem that connects various stakeholders in the real estate market. Targeting urban areas in Brazil, the company caters to a diverse client base that includes individual home seekers, real estate agents, and property developers. Their services have evolved since their inception, incorporating advanced technologies to enhance the user experience and streamline the property search process.Revenue generation for VivaReal is primarily driven through various monetization strategies, including subscription models and advertising partnerships. Real estate agents and developers typically subscribe to premium listings and advertising packages, enhancing their visibility within the marketplace. Transactions are structured around these subscriptions, where clients pay for enhanced services that facilitate greater reach to potential buyers or renters. The company also collaborates with financial institutions to offer mortgage solutions, providing clients with comprehensive services related to property purchase. The pricing plans reflect the competitive nature of the real estate market, with different tiers available to accommodate varying needs and budgets, thereby optimizing revenue opportunities across their diverse service offerings.With recent funding from their Series C round, VivaReal plans to leverage the capital to enhance their platform and expand their reach. The company aims to introduce new features to improve user experience and streamline the property search process. Furthermore, VivaReal is looking into geographic expansion, targeting additional urban centers across Brazil to cater to a growing clientele. The merger with ZAP S.A. in November 2017 has positioned the company for strategic growth in the competitive real estate market.

## Funding rounds

- Series C, Nov 4, 2014, $41M — Spark Capital, Monashees, Lead Edge Capital
- Series B, Feb 7, 2014, $13M — Accel, Monashees
- Series B, Dec 3, 2012, $14M — Accel, Monashees, Kaszek Ventures, Valiant
- Series A, Jan 26, 2012, $3.7M — Monashees, 500 Global, Kaszek Ventures
- Series A, Jul 1, 2011, $0.8M — Accel

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series A, Series B
- Monashees (https://capitalatlas.ai/funds/monashees) — Series A, Series B, Series C
- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A
- Kaszek Ventures (https://capitalatlas.ai/funds/kaszek-ventures) — Series A, Series B
- Valiant (https://capitalatlas.ai/funds/valiant) — Series B
- Spark Capital — Series C
- Lead Edge Capital (https://capitalatlas.ai/funds/lead-edge-capital) — Series C