# Vitruvian Investments

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vitruvian-investments-pty

- Industry: Travel & Leisure
- Headquarters: Australia
- Website: www.vitruvianform.com
- Total disclosed funding: $62M
- Latest round: Series A (Dec 12, 2023)
- Investors on record: 10

## About

Based in Western Australia, Australia, and founded in 2018 by CEO Jon Gregory, Vitruvian Investments Pty Ltd, a.k.a. Vitruvian is a fitness technology company that manufactures connected fitness hardware, develops software, and fitness class content. In April 2022, Vitruvian Investments Pty Ltd raised AUD 21 million in a Series A funding co-led by TEN13 and Larsen Ventures.

Vitruvian Investments offers a 200-kg software-driven weight training equipment unit called Trainer+ that can load and unload the optimal weight from 5 kg to 180 kg and uses artificial intelligence to adapt workouts to individual users to create optimal resistance. The company also provides a mobile platform that integrates with Trainer+ and provides a variety of workout classes with fitness coaches, exercises, and the ability to track training progress as well as personalize and optimize workouts and get performance insights for a monthly membership fee. As of 2022, the company sells its products through its e-commerce site as well as through third-party fitness retailers.

The company generates revenue by charging USD 2,990 for its Trainer+ equipment along with a 12-month subscription membership.

## Funding rounds

- Series A, Dec 12, 2023, $22M — Larsen Ventures, TEN13
- Series A, Mar 29, 2022, $5.3M — Ridgeback Capital Management, Larsen Ventures, TEN13, Landmark Holdings (Wa) Pty Ltd
- Series A, Feb 11, 2022, $18M — Ridgeback Capital Management, TEN13, Flying Fox Ventures, Landmark Holdings (Wa) Pty Ltd, Labros Pty Ltd, Sharedco Pty Ltd
- Seed, May 19, 2021, $15M — Greyrock Investments, TEN13, Flying Fox Ventures, Afterwork Ventures
- Seed, Sep 23, 2020, $2.2M — Evolution Wellness Holdings Pte. Ltd., Flying Fox Ventures

## Investors

- Evolution Wellness Holdings Pte. Ltd. — Seed
- Flying Fox Ventures (https://capitalatlas.ai/funds/flying-fox-ventures) — Seed, Series A
- Greyrock Investments — Seed
- TEN13 (https://capitalatlas.ai/funds/ten13) — Seed, Series A
- Afterwork Ventures (https://capitalatlas.ai/funds/afterwork-ventures) — Seed
- Ridgeback Capital Management — Series A
- Landmark Holdings (Wa) Pty Ltd — Series A
- Labros Pty Ltd — Series A
- Sharedco Pty Ltd — Series A
- Larsen Ventures (https://capitalatlas.ai/funds/larsen-ventures) — Series A