# Vitruvi US

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vitruvi-us

- Industry: Internet
- Headquarters: Vancouver, Canada
- Website: www.vitruvi.com
- Total disclosed funding: $4.5M
- Latest round: Series A (Feb 27, 2020)
- Investors on record: 2

## About

Vitruvi US Corp. designs and distributes high-quality air care products, focusing on innovative diffusers, essential oils, and humidifiers that enhance indoor environments for wellness and natural living.Vitruvi US Corp. specializes in air care solutions through technologically advanced diffusers and essential oils. Founded by Sara Panton, Sara Rogier, and Sean Panton, the company is headquartered in Vancouver, Canada. In July 2023, Bow River Capital acquired a majority stake in Vitruvi from Lyra Growth Partners and Harbinger Ventures in a recapitalization transaction. The company has raised a total of USD 4.50 mn, with its latest funding round being a Series A led by Harbinger Ventures.Vitruvi specializes in premium air care products, focusing primarily on diffusers, essential oils, and humidifiers. Their core offerings include the Water-Based Stone Diffuser, designed to disperse all-natural scents, and the Air Waterless Diffuser, which can cover large spaces of up to 1,500 square feet. The Push Plug-In Wall Diffuser fills up to 200 square feet with fragrance for nearly 500 hours, serving as a candle alternative. Their products are marketed primarily in North America, targeting wellness enthusiasts and businesses seeking to enhance environments.Vitruvi generates revenue primarily through direct-to-consumer sales on their online platform, offering individual products and bundles. Their model encourages repeat purchases through refill packs for diffusers and essential oils, fostering customer loyalty. The flagship Cloud Humidifier and Stone Diffuser act as entry points for customers, with a pricing strategy reflecting their premium positioning in the air care market.Vitruvi aims to accelerate growth by leveraging the recent investment from Bow River Capital, which will facilitate innovations within its product suite and expansion into new global markets. The company is exploring the launch of new product lines to enhance customer engagement and plans to target additional geographic regions for market penetration by the end of 2024.

## Funding rounds

- Series A, Feb 27, 2020, $4.5M — Harbinger Ventures, Lyra Growth Partners

## Investors

- Harbinger Ventures (https://capitalatlas.ai/funds/harbinger-ventures) — Series A
- Lyra Growth Partners (https://capitalatlas.ai/funds/lyra-growth-partners) — Series A