# Vitrue

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vitrue

- Industry: Internet
- Headquarters: New York, US
- Website: www.vitrue.com
- Total disclosed funding: $32M
- Latest round: Series D (Feb 17, 2011)
- Investors on record: 6

## About

Vitrue, Inc. is a digital solutions company focused on enhancing user experiences and account management processes through innovative cloud services and personalized content access.Founded in 2006 and headquartered in New York, US, Vitrue, Inc. specializes in providing digital solutions that facilitate efficient account management. The company was acquired by Oracle Corporation in a TRADE SALE for USD 300.000 mn on May 23, 2012. The investment target was Vitrue, and the acquisition resulted in Advent Venture Partners achieving a 2.4x return on their investment with a 93% IRR.UNIVERSAL-FRAGMENTS provides a suite of digital solutions designed to enhance user experiences and streamline account management processes. The core product allows users to efficiently manage their accounts while interacting with Oracle's cloud dashboard, supporting needs such as order management and cloud service utilization. The services target a diverse client base, including enterprise customers seeking robust cloud solutions and individual users looking for simplified account management, primarily marketed to North America, Europe, and parts of Asia.Revenue generation for UNIVERSAL-FRAGMENTS is primarily structured through subscription-based models, where businesses and individual users pay for access to the company's premium services. Clients engage with the company through annual or monthly subscriptions that utilize various functionalities, including comprehensive account management and cloud resources. Partnerships may offer tiered pricing plans based on the number of users or specific service requirements, driving client investment in flagship offerings such as advanced analytics tools and enhanced cloud storage solutions.Following the acquisition by Oracle, Vitrue, Inc. is positioned to leverage Oracle's resources to enhance its product offerings. While specific details about upcoming products and release dates are not disclosed, the company aims to expand its market reach into Europe and parts of Asia by 2024. The recent funding from the TRADE SALE will support these initiatives and enhance the development of new digital solutions.

## Funding rounds

- Series D, Feb 17, 2011, $17M — General Catalyst Partners, Advent Venture Partners, Comcast Ventures, Scale Venture Partners, Dace Ventures
- Series B, Oct 29, 2007, $10M — General Catalyst Partners, Comcast Ventures, Dace Ventures, Turner Broadcasting System, Inc.
- Series A, Oct 24, 2006, $3M — General Catalyst Partners, Comcast Ventures, Turner Broadcasting System, Inc.
- Series A, May 8, 2006, $2M — General Catalyst Partners

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A, Series B, Series D
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series A, Series B, Series D
- Turner Broadcasting System, Inc. — Series A, Series B
- Dace Ventures (https://capitalatlas.ai/funds/dace-ventures) — Series B, Series D
- Advent Venture Partners (https://capitalatlas.ai/funds/advent-venture-partners) — Series D
- Scale Venture Partners (https://capitalatlas.ai/funds/scale-venture-partners) — Series D