# Vitrak Technologies Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vitrak-technologies-private

- Industry: Financial Services
- Headquarters: Gurgaon, India
- Website: www.gromo.in
- Total disclosed funding: $12M
- Latest round: Series A (Sep 6, 2022)
- Investors on record: 9

## About

Vitrak Technologies is a digital platform that empowers individuals to earn income by selling various financial products, enhancing their financial literacy and entrepreneurial skills in India.Founded in 2019 in Gurgaon, India, Vitrak Technologies Private Limited operates under the brand GroMo, which provides a platform for users to sell financial products. The company was established by Ankit Khandelwal, Arpit Khandelwal, and Darpan Khurana, with Ankit Khandelwal serving as the CEO. Vitrak has successfully completed a total of 3 deals, including a recent Series A funding round where it raised USD 11.00 mn led by SIG Asia Investment, alongside other investors such as Y Combinator and Goodwater Capital. The total amount raised by Vitrak to date stands at USD 11.00 mn.GroMo's core offering is a digital platform that enables individuals to earn income by selling a variety of financial products, including insurance policies, savings accounts, credit cards, demat accounts, personal loans, and investment services. The GroMo app allows users to register as partners, attend training sessions, and share financial product links with potential customers. This model provides a flexible work environment, allowing users to operate from anywhere without the need for significant upfront investment. The primary target audience includes working professionals, students, housewives, and small business owners in urban and semi-urban areas across India. The platform is designed to meet the growing demand for financial products among consumers, offering them convenient access to essential financial services, thereby addressing the needs of both sellers and buyers in the rapidly evolving digital financial landscape.In the most recent year 2023, Vitrak Technologies reported a revenue of USD 0.00 with an EBITDA of -USD 73,051.30. GroMo generates revenue through a commission-based structure, where partners earn money for each financial product sold. The transactions occur directly between GroMo and its users, with partners receiving instant payouts upon successful sales. This approach emphasizes a performance-driven model, where earnings are linked to sales activity. The platform enables partners to engage in business-to-consumer transactions, selling financial products from various reputable brands such as Axis Bank, Kotak 811, Upstox, and Bajaj Finserv. By facilitating these sales, GroMo creates a source of income for its partners, who can potentially earn over ?100,000 monthly based on their sales volume. The absence of initial investment requirements further enhances the attractiveness of this revenue model, allowing a wider range of individuals to participate in the financial services market.Vitrak Technologies plans to introduce new financial service products and enhance its platform capabilities in the upcoming year. The company is also targeting expansion into new geographic markets, particularly in tier-2 cities across India, by the end of 2024. Recent funding will be utilized to support these initiatives, particularly through technological advancements and marketing efforts to better reach potential partners.

## Funding rounds

- Series A, Sep 6, 2022, $11M — SIG Asia Investment, Y Combinator, ACE & Company, Goodwater Capital, Beyond Capital, Soma Capital, Das Capital, Hauz Khas Ventures
- Seed, May 14, 2019, $0.5M — Hong Shan

## Investors

- Hong Shan — Seed
- SIG Asia Investment (https://capitalatlas.ai/funds/sig-asia-investment) — Series A
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Series A
- ACE & Company (https://capitalatlas.ai/funds/ace-company) — Series A
- Goodwater Capital (https://capitalatlas.ai/funds/goodwater-capital) — Series A
- Beyond Capital — Series A
- Soma Capital — Series A
- Das Capital (https://capitalatlas.ai/funds/das-capital) — Series A
- Hauz Khas Ventures — Series A