# Vital Vio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vital-vio

- Industry: Electronics
- Headquarters: Troy, US
- Website: www.vitalvio.com
- Total disclosed funding: $0.5M
- Latest round: Seed (Jul 30, 2013)
- Investors on record: 1

## About

Vital Vio, Inc. is a company focused on providing innovative antimicrobial lighting solutions that help reduce harmful pathogens in various environments, enhancing safety and hygiene for consumers and businesses alike.Founded in 2012 in Troy, US, Vital Vio, Inc. develops antimicrobial lighting technology aimed at improving hygiene in indoor spaces. The company has undergone strategic pivots to enhance its product offerings and expand its market reach. The founders, Colleen Costello, Brian Manders, Chris Nielsen, and Luke Pura, bring diverse expertise in technology and product development. Vital Vio has raised a total of USD 4.1 mn across several funding rounds, with the most recent being a VENTURE DEBT round in November 2019, securing USD 2.5 mn from investors including Tech Square Ventures and Tamiami Angel Fund.Vital Vio, Inc. specializes in antimicrobial lighting solutions that use patented technology to eliminate harmful bacteria and viruses in indoor environments. Their products cater to various sectors including healthcare, hospitality, and food service, providing a safer atmosphere through innovative lighting designs. Vital Vio's solutions are aimed at enhancing sanitation efforts in spaces where cleanliness is paramount, supporting the growing demand for effective hygiene technologies.Vital Vio, Inc. generates revenue through the sale of its antimicrobial lighting products to businesses and organizations focused on enhancing hygiene and safety. The company's revenue model includes direct sales of their technology, which is increasingly sought after in industries such as healthcare and food service, where pathogen reduction is critical. Vital Vio's pricing strategy is competitive, aimed at encouraging adoption among new customers while retaining existing ones through consistent product performance.Vital Vio, Inc. plans to leverage the recent funding of USD 2.5 mn raised in November 2019 to accelerate product development and expand its market presence. Upcoming product launches are aimed at introducing new antimicrobial lighting solutions tailored for the healthcare and food industries, expected to roll out by the end of 2020. Additionally, the company seeks to enter new geographic markets, focusing on North America and Europe, to capitalize on the growing demand for effective hygiene solutions in commercial spaces.

## Funding rounds

- Seed, Jul 30, 2013, $0.5M — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed