# Vitable

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vitable

- Industry: Food
- Headquarters: Sydney, Australia
- Website: www.vitable.com.au
- Total disclosed funding: $9.1M
- Latest round: Series A (May 27, 2022)
- Investors on record: 9

## About

Based in New South Wales, Australia, and founded in 2019 by Ilyas Anane, and Larah Loutati, Digital Services Australia II Pty Ltd, d.b.a. Vitable operates as a direct-to-consumer (D2C) company that helps individuals maintain their diet by offering personalized vitamin packs based on their needs.  In August 2023, Vitable raised USD 7.5 million in venture funding led by Commencer Capital, and Global Founders Capital.

The company provides a wide range of personalized packs of vitamins direct to consumers. Vitable leverages an algorithm to create personalized packets of vitamins and supplements after accessing responses provided by the customers via a questionnaire. Vitable also operates an online platform, enabling users to take a simple health assessment and create plans for the monthly deliveries of the vitamins. In addition, the firm offers a mobile application for users to take daily vitamin packs, track progress, make vitamin routine effective, and receive ongoing guidance to manage daily packs.

## Funding rounds

- Series A, May 27, 2022, $2.1M — Flying Fox Ventures
- Series A, Apr 1, 2021, $4.2M — Rocket Internet SE, Artesian, Global Founders Capital, BWX Limited, VentureCrowd, PGP Group Pty Ltd, Clifro Pty Ltd
- Series A, Mar 31, 2021, $2.8M — Rocket Internet SE, BWX Limited, VentureCrowd, Brenteca Investments, PGP Group Pty Ltd

## Investors

- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Series A
- BWX Limited — Series A
- VentureCrowd — Series A
- Brenteca Investments (https://capitalatlas.ai/funds/brenteca-investments) — Series A
- PGP Group Pty Ltd — Series A
- Artesian (https://capitalatlas.ai/funds/artesian) — Series A
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Series A
- Clifro Pty Ltd — Series A
- Flying Fox Ventures (https://capitalatlas.ai/funds/flying-fox-ventures) — Series A