# Visualead

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/visualead

- Industry: Software
- Headquarters: Herzliya, Israel
- Website: www.visualead.com
- Total disclosed funding: $2.4M
- Latest round: Series A (Sep 23, 2013)
- Investors on record: 2

## About

Visualead Ltd. specializes in creating visually engaging QR codes that link to diverse digital content, enhancing customer engagement through innovative marketing solutions.Founded in 2011 and headquartered in Herzliya, Israel, Visualead Ltd. develops tools for generating customized QR codes. In November 2017, it was acquired by Alibaba Group for approximately USD 30 mn. The company has engaged in 4 deals and has adapted its strategy over the years to focus on enhancing digital customer interactions and services.Visualead specializes in providing a Visual QR Code Generator, allowing users to create customized QR codes that link to various digital content such as URLs, mobile landing pages, or contact information. Customers can upload images or select from design templates to enhance their QR codes' visual appeal. The platform is utilized in marketing materials, signage, and business cards, facilitating customer engagement and information sharing. Features include tracking and performance management, enabling users to assess the effectiveness of their QR codes. The company caters to a diverse clientele, including businesses in retail, real estate, and hospitality, primarily operating in North America, Europe, and Asia.Visualead generates revenue through subscriptions for its QR code generation services, granting businesses access to features such as performance tracking and the ability to modify QR codes after printing. Clients range from small businesses to larger enterprises, with options to purchase individual QR code designs or subscribe for ongoing access. The pricing structure accommodates various customer segments, ensuring accessibility for both small-scale operations and larger organizations. The flagship offering, the Visual QR Code, is central to their service lineup.Following its acquisition by Alibaba Group in November 2017, Visualead plans to leverage its resources to expand its product offerings and market reach. The company aims to develop new features and products designed to enhance customer interactions. Specific geographic regions targeted for expansion include Asia-Pacific and Europe, with efforts expected to ramp up over the next few years. The funding from the Trade Sale will be utilized to support these initiatives, thereby positioning Visualead for future developments in the QR code market.

## Funding rounds

- Series A, Sep 23, 2013, $1.6M — Entree Capital, Kaedan Capital Group
- Seed, Nov 14, 2012, $0.8M — Kaedan Capital Group

## Investors

- Kaedan Capital Group (https://capitalatlas.ai/funds/kaedan-capital-group) — Seed, Series A
- Entree Capital (https://capitalatlas.ai/funds/entree-capital) — Series A