# VisualDNA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/visualdna

- Industry: Internet
- Headquarters: London, UK
- Website: www.visualdna.com
- Total disclosed funding: $19M
- Latest round: Series B (Feb 25, 2009)
- Investors on record: 3

## About

VisualDNA specializes in consumer insights and data analytics, leveraging behavioral data to enhance digital marketing strategies and improve user engagement through targeted solutions.VisualDNA operates in the field of consumer insights and analytics, founded by Georges Vasiliadis. The company is based in London, UK. In May 2015, Teddy Sagi, founder of Playtech, acquired VisualDNA for an undisclosed sum. The company has raised USD 10.00 mn in total funding, with its latest round being Series C, amounting to USD 10.00 mn.VisualDNA focuses on providing sophisticated data analytics solutions that capture consumer preferences and behaviors. The company’s offerings involve extensive analytics platforms designed to help clients understand user behavior across various digital channels, thereby aiding in the development of tailored marketing strategies. Their services cater to a diverse clientele, including advertising firms and digital marketers, enabling them to refine their approaches based on actionable consumer data.VisualDNA’s revenue model is primarily based on B2B partnerships, with clients engaging through subscription-based services. Businesses in the digital marketing and advertising sectors subscribe to VisualDNA's analytics tools, which provide critical insights derived from consumer data. The pricing structure is based on the specific services offered, reflecting the value of the comprehensive insights provided to the clients, thus facilitating informed decision-making regarding marketing strategies.Looking ahead, VisualDNA aims to expand its product offerings by developing new analytics tools that enhance data-driven decision-making for clients. The company is focused on penetrating new geographic markets, specifically targeting regions in Asia and North America for expansion by 2025. The recent funding from the Series C round will be utilized to support these initiatives, facilitating the launch of new products and scaling operations in targeted regions.

## Funding rounds

- Series B, Feb 25, 2009, $14M — Northzone, Horizon Founders Capital, Atomico
- Series A, Sep 30, 2007, $5M — Northzone, Atomico

## Investors

- Northzone (https://capitalatlas.ai/funds/northzone) — Series A, Series B
- Atomico (https://capitalatlas.ai/funds/atomico) — Series A, Series B
- Horizon Founders Capital (https://capitalatlas.ai/funds/horizon-founders-capital) — Series B