# Visual IQ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/visual-iq

- Industry: Software
- Headquarters: Needham, US
- Website: www.visualiq.com
- Total disclosed funding: $15M
- Latest round: Series B (Jun 25, 2012)
- Investors on record: 2

## About

Visual IQ Inc. is a technology company that provides data-driven marketing solutions, focusing on advanced analytics and attribution for digital advertising. Their platform helps businesses optimize marketing performance through actionable insights.Visual IQ Inc. specializes in marketing analytics, offering a comprehensive platform that analyzes and optimizes digital advertising performance. The company was founded in 2006 in Needham, US by Anto Chittilappilly, who has a history of entrepreneurship. Visual IQ has undergone significant growth, securing a Series B funding round of USD 12.000 mn led by Fog City Capital and Volition Capital, which marks the total amount raised by the company to USD 12.000 mn. In September 2017, it was announced that The Nielsen Company would acquire Visual IQ for an undisclosed amount, and the acquisition was completed in October 2017.The company specializes in providing a comprehensive platform designed for web hosting and management solutions, primarily targeting small to medium-sized businesses. Their core product offerings include a suite of tools that facilitate the creation, deployment, and management of WordPress sites. These services are engineered to optimize website performance, enhance security, and ensure scalability, thereby addressing common challenges like site downtime, slow loading speeds, and vulnerability to cyber threats. The user interface is designed to be intuitive, catering to both novice and experienced users, which broadens their client base to include not only tech-savvy entrepreneurs but also those with limited technical knowledge. Geographically, their products are marketed extensively in North America and Europe, addressing the needs of a diverse clientele ranging from local startups to established enterprises seeking robust online presence solutions.The company's revenue is primarily generated through a subscription-based model, which allows clients to select from various hosting plans tailored to different levels of service and resource allocation. This structure facilitates monthly or annual billing cycles, providing clients with flexibility based on their operational needs. The flagship product offerings are positioned at various price points, catering to both entry-level users and high-demand enterprises. Typical transactions involve clients subscribing to these hosting plans, which may include additional features such as enhanced security packages or customer support services. By establishing partnerships with digital agencies and offering customized solutions, the company further diversifies its revenue streams, enhancing its market presence and operational sustainability.Looking ahead, Visual IQ plans to leverage recent funding to further enhance its marketing analytics platform, focusing on developing new features that improve data integration and reporting capabilities. The company seeks to expand into new markets, specifically targeting Asia-Pacific regions, with initiatives aimed for launch by 2025. The investment from Fog City Capital and Volition Capital will support these growth initiatives, ensuring the company can scale its operations and meet increasing demand in the marketing analytics space.

## Funding rounds

- Series B, Jun 25, 2012, $12M — Volition Capital, Fog City Capital
- Series A, Aug 13, 2010, $3M — Fog City Capital

## Investors

- Fog City Capital (https://capitalatlas.ai/funds/fog-city-capital) — Series A, Series B
- Volition Capital (https://capitalatlas.ai/funds/volition-capital) — Series B