# Visual Chameleon

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/visual-chameleon

- Industry: Internet
- Headquarters: South Riding, US
- Website: www.voila.love
- Total disclosed funding: $7M
- Latest round: Series A (Feb 16, 2022)
- Investors on record: 5

## About

Visual Chameleon, Inc. is a dynamic company specializing in the design, creation, and sourcing of customized merchandise, providing a platform that streamlines the production process for businesses and individual creators.Founded in 2015, Visual Chameleon, Inc., based in South Riding, US, focuses on custom merchandise solutions. The company has engaged in three deals, with its most recent funding round, a Series A, occurring on February 16, 2022, where it raised USD 6.00 mn led by Sinovation Ventures, alongside participation from Artesian, Fosun RZ Capital, and returning investor SOSV. Ke Shang serves as both the CEO and founder.The company specializes in the design, creation, and sourcing of custom merchandise, providing a comprehensive platform that caters to the entire production process. Their core offerings include personalized merchandise that is produced on-demand, with an emphasis on high quality and eco-friendly materials sourced from global suppliers. The primary end-users of these products include small to medium-sized businesses, brands enhancing their promotional activities, and individual creators monetizing their designs. This service minimizes upfront costs while maintaining quality, allowing clients to focus on their core activities while leveraging the company’s streamlined merchandise lifecycle. The products are primarily marketed and sold in North America, Europe, and select regions in Asia.Visual Chameleon, Inc. operates on a revenue model centered around direct-to-consumer and B2B transactions, enabling businesses and individual clients to order custom merchandise via an intuitive online platform. Transactions are based on specific product orders, which include apparel, accessories, and promotional materials tailored to client designs. The company emphasizes competitive pricing and aims to maximize client profit margins through cost-effective sourcing and production methods, fostering long-term relationships and efficient merchandise flows to end-users.In February 2022, Visual Chameleon, Inc. raised USD 6.00 mn in Series A funding to expand its engineering and marketing team in Los Angeles. The company plans to design and launch new products to enhance its offerings, with specific timelines yet to be disclosed. Additionally, it aims to expand its market presence into new regions, details of which will be outlined as strategic plans develop.

## Funding rounds

- Series A, Feb 16, 2022, $6M — Sinovation Ventures, SOSV, Artesian, Fosun RZ Capital
- Seed, May 1, 2020, $1M — SOSV, Orbit Ventures
- Seed, Aug 27, 2019 — SOSV, Orbit Ventures

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed, Series A
- Orbit Ventures (https://capitalatlas.ai/funds/orbit-ventures) — Seed
- Sinovation Ventures (https://capitalatlas.ai/funds/sinovation-ventures) — Series A
- Artesian (https://capitalatlas.ai/funds/artesian) — Series A
- Fosun RZ Capital (https://capitalatlas.ai/funds/fosun-rz-capital) — Series A