# VisiStat

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/visistat

- Industry: Software
- Headquarters: San Jose, US
- Website: www.kickfire.com
- Total disclosed funding: $20M
- Latest round: Series B (Jul 23, 2008)
- Investors on record: 4

## About

VisiStat, Inc. offers innovative B2B intent data solutions that empower sales and marketing teams to identify in-market buyers by analyzing web visitor behavior, thereby enhancing customer engagement and lead generation strategies.Founded in 2005 and headquartered in San Jose, US, VisiStat, Inc. specializes in providing B2B intent data solutions. The company was recently acquired by International Data Group, Inc., a portfolio company of Blackstone Group, in September 2021, though financial terms were not disclosed. The current CEO is Michael Choy, with Stephen Oachs serving as a founder and key figure in the company's strategic direction. The latest funding round, a Series B, raised USD 20.00 mn, bringing the total amount raised to USD 20.00 mn, with a current company valuation of USD 59.993 mn. The most recent deal was completed on September 14, 2021.KickFire specializes in providing B2B intent data solutions targeted at sales and marketing teams. Their core product offerings focus on uncovering in-market buyers by analyzing website visitor behavior and identifying those demonstrating buying interest. This data enables clients to tap into what the company refers to as their "Invisible Pipeline™," allowing users to proactively reach potential customers before competitors. The services are designed to enhance pipeline development and drive revenue growth by delivering actionable insights for lead generation and customer engagement. KickFire serves a diverse client base that includes businesses across various industries, particularly those in technology, professional services, and e-commerce sectors, with their products being utilized predominantly in the North American and European markets.KickFire's revenue model is centered on subscription-based offerings that provide access to their intent data solutions. Clients typically engage in annual contracts, which may include various pricing tiers based on the level of service and data access required. The structure of transactions within this business often involves direct relationships with companies seeking to leverage intent data for marketing and sales optimization. By utilizing KickFire's flagship products, clients can effectively identify and engage with potential buyers, ultimately contributing to their revenue generation strategies. The company emphasizes providing continuous value through its analytics and reporting capabilities, ensuring clients can derive maximum benefit from their subscriptions.Following its acquisition, VisiStat, Inc. plans to integrate its solutions across International Data Group, Inc.'s platform to enhance IDG's marketing technology offerings. This integration aims at improving the functionality and reach of their intent data solutions. The recent Series B funding of USD 20.00 mn will support these growth initiatives, enabling the company to expand its product offerings and refine its technology for better market penetration.

## Funding rounds

- Series B, Jul 23, 2008, $20M — Accel, Mayfield Fund, Pinnacle Ventures, Greylock Partners

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series B
- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Series B
- Pinnacle Ventures (https://capitalatlas.ai/funds/pinnacle-ventures) — Series B
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series B