# Vision Path

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vision-path

- Industry: Healthcare Specialists
- Headquarters: New York, US
- Website: www.hubblecontacts.com
- Total disclosed funding: $75M
- Latest round: Series B (Jul 2, 2018)
- Investors on record: 8

## About

Vision Path, Inc. is an innovative player in the online retail of prescription contact lenses and eyeglasses, offering subscription-based solutions that enhance customer convenience.Founded in 2016 in New York, US, Vision Path, Inc. specializes in the sale of contact lenses and eyeglasses. The company has not undergone any major pivots in business strategy. The founders include Ben Cogan, Benjamin Cogan, and Jesse Horwitz, who have a background in launching startups. Vision Path, Inc. has completed 4 deals, with the most recent occurring on July 2, 2018, when the company raised USD 45.00 mn in a Series B funding round. The round was led by FirstMark Capital and Wildcat Capital Management, with participation from several investors including Colgate-Palmolive Company and Gaingels.Vision Path, Inc. operates Hubble, which focuses on online retail specializing in prescription contact lenses and eyeglasses. They offer a subscription model with products like Hubble Classic Daily contacts, Hydro by Hubble Daily, and SkyHy by Hubble lenses, catering to diverse user preferences. Eyeglasses start at USD 49.99, with customization options such as blue light filtering. Hubble primarily serves customers in the United States with some presence internationally, targeting those seeking affordable vision correction solutions.Hubble generates revenue through a direct-to-consumer approach via subscription plans, providing regular shipments of contact lenses at discounted prices. The Hubble Classic Daily 30 Pack is priced at USD 24.99 per eye, while Hydro by Hubble Daily costs USD 27.99 per eye. For first-time subscribers, notable discounts are available. The SkyHy by Hubble Monthly lenses are priced at USD 8.33 per eye for a six-month supply, further enhancing Hubble's revenue through a diverse range of innovative product lines.Following their most recent funding round in July 2018, where Vision Path, Inc. raised USD 45.00 mn, the company plans to channel these funds into developing new products and expanding their market presence. Specific details on upcoming product launches are yet to be disclosed. Vision Path aims to enter new geographic markets but has not specified which regions will be targeted. The recent funding will support these initiatives, allowing for improved product offerings and market reach.

## Funding rounds

- Series B, Jul 2, 2018, $45M — Founders Fund, Greycroft, FirstMark Capital, Colgate-Palmolive Company, Gaingels, Wildcat Capital Management, blisce/, Two River
- Series A, Aug 25, 2017, $10M — Founders Fund, Greycroft, FirstMark Capital, Wildcat Capital Management, Two River
- Series A, Feb 24, 2017, $16M — Greycroft, FirstMark Capital, Wildcat Capital Management, Two River
- Seed, Jun 2, 2016, $3.5M — Founders Fund, Greycroft, Wildcat Capital Management, Two River

## Investors

- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed, Series A, Series B
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed, Series A, Series B
- Wildcat Capital Management — Seed, Series A, Series B
- Two River (https://capitalatlas.ai/funds/two-river) — Seed, Series A, Series B
- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Series A, Series B
- Colgate-Palmolive Company — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B
- blisce/ (https://capitalatlas.ai/funds/blisce) — Series B