# Virtuous Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/virtuous-software

- Industry: Software
- Headquarters: Phoenix, US
- Website: www.virtuoussoftware.com
- Total disclosed funding: $133M
- Latest round: Series C (Sep 19, 2024)
- Investors on record: 12

## About

Virtuous Software, LLC, based in the US, provides a nonprofit Customer Relationship Management (CRM) platform focused on enhancing fundraising and donor engagement for nonprofit organizations. Founded in 2014 and headquartered in Phoenix, US, Virtuous Software specializes in CRM solutions tailored for the nonprofit sector. The company's founders include David Deux and Joel Peabody. In August 2024, Virtuous Software secured USD 15 mn in a Growth funding round led by Susquehanna Growth Equity, bringing the total amount raised to USD 15 mn. The firm has completed 7 deals to date. Virtuous Software offers a comprehensive nonprofit Customer Relationship Management (CRM) platform designed specifically for fundraising and donor engagement. Its core products include a flexible CRM system that integrates communication channels like email, SMS, and direct mail, providing nonprofits with essential data insights into donor behaviors. The platform enhances donor relationships through personalized communication strategies and simplifies event registration, ticketing, and volunteer management. These services cater to nonprofits primarily in North America and Europe, with expanding reach in Asia and Australia. The revenue model for Virtuous Software is based on subscription payments for its CRM and related services. Clients include a range of nonprofit organizations that use the platform to streamline fundraising campaigns and enhance donor relationships. The subscription plans come in various tiers depending on the size and needs of the organizations, focusing on comprehensive fundraising automation, data intelligence, and online giving solutions. This model drives the company's revenue by improving client operational efficiencies and fundraising outcomes. In August 2024, Virtuous Software announced that it would utilize the USD 15 mn from its recent Growth funding round to accelerate product innovation and enhance services for its nonprofit customers. The company is expected to launch new products designed to further improve donor engagement and streamline fundraising processes, although no specific release dates have been provided. Additionally, Virtuous Software aims to expand its market presence in Asia and Australia by the end of 2025, enhancing its offerings to meet the unique needs of nonprofits in these regions.

## Funding rounds

- Series C, Sep 19, 2024, $110M — Susquehanna Growth Equity
- Series B, Jul 14, 2021, $18M — Fulcrum Equity Partners, Seven Peaks Ventures, Math Venture Partners, PHX Ventures
- Series A, May 26, 2019, $3M — MacLellan Foundation, Desert Angels, Math Venture Partners, Arizona Tech Investors, The Arizona Founders Fund
- Seed, Aug 17, 2016, $1.5M — Access Ventures Fund
- Seed, Jun 10, 2015, $0.7M — SustainVC, Access Ventures Fund, Friendly Capital

## Investors

- SustainVC (https://capitalatlas.ai/funds/sustainvc) — Seed
- Access Ventures Fund — Seed
- Friendly Capital — Seed
- MacLellan Foundation — Series A
- Desert Angels (https://capitalatlas.ai/funds/desert-angels) — Series A
- Math Venture Partners (https://capitalatlas.ai/funds/math-venture-partners) — Series A, Series B
- Arizona Tech Investors (https://capitalatlas.ai/funds/arizona-tech-investors) — Series A
- The Arizona Founders Fund (https://capitalatlas.ai/funds/the-arizona-founders-fund) — Series A
- Fulcrum Equity Partners (https://capitalatlas.ai/funds/fulcrum-equity-partners) — Series B
- Seven Peaks Ventures (https://capitalatlas.ai/funds/seven-peaks-ventures) — Series B
- PHX Ventures (https://capitalatlas.ai/funds/phx-ventures) — Series B
- Susquehanna Growth Equity (https://capitalatlas.ai/funds/susquehanna-growth-equity) — Series C