# Virool

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/virool

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.virool.com
- Total disclosed funding: $24M
- Latest round: Series A (Dec 10, 2015)
- Investors on record: 14

## About

Virool, Inc. is a native video advertising platform that empowers brands to distribute video content seamlessly across digital channels, enhancing viewer engagement and ensuring a non-intrusive user experience.Founded in 2012 in San Francisco, US, Virool, Inc. specializes in video advertising solutions. The company has raised USD 12.00 mn through its Series A funding round, with notable investors including 500 Global and Menlo Ventures. To date, Virool has completed 7 deals, with the most recent deal occurring on August 4, 2016. The current valuation of the company stands at USD 109.77 mn.Virool operates as a native video advertising platform, offering tools that enhance video content distribution across digital channels. The platform integrates video advertisements seamlessly into user-generated content, targeting marketers, brands, and content creators to optimize audience engagement and drive conversions via personalized video campaigns across North America, Europe, and Asia.Virool generates revenue primarily through a B2B model, where brands engage with the platform for tailored advertising campaigns. Clients typically purchase advertising space or services, often subscribing to various service tiers to access advanced analytics and targeting features, thus optimizing their advertising spend based on performance data.In August 2016, Virool, Inc. raised venture debt financing to support its growth strategy. The company aims to expand its product offerings and explore new geographical markets, focusing on increasing its footprint in emerging regions. The funding will be utilized to enhance the platform's technology and launch new advertising products to meet growing demand.

## Funding rounds

- Series A, Dec 10, 2015, $12M — Menlo Ventures, Thomvest Ventures, 500 Global, Flint Capital, LY
- Series A, Sep 4, 2015, $5M — Flint Capital
- Series A, Feb 14, 2013, $6.6M — Draper Fisher Jurvetson, Menlo Ventures, General Catalyst Partners, Thomvest Ventures, Andreessen Horowitz, SV Angel, 500 Global, Plug and Play, TMT Investments, Phenomen Ventures, NetPrice
- Seed, Aug 21, 2012 — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series A
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series A
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A
- Thomvest Ventures (https://capitalatlas.ai/funds/thomvest-ventures) — Series A
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Series A
- TMT Investments (https://capitalatlas.ai/funds/tmt-investments) — Series A
- Phenomen Ventures (https://capitalatlas.ai/funds/phenomen-ventures) — Series A
- NetPrice — Series A
- Flint Capital (https://capitalatlas.ai/funds/flint-capital) — Series A
- LY — Series A