# ViralGains

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/viralgains

- Industry: Software
- Headquarters: Boston, US
- Website: www.viralgains.com
- Total disclosed funding: $24M
- Latest round: Series B (Sep 12, 2017)
- Investors on record: 9

## About

ViralGains, Inc. is a Boston-based advertising technology firm specializing in innovative, interactive advertising solutions that harness consumer data to enhance brand engagement and customer loyalty.Founded in 2012 in Boston, US, ViralGains, Inc. operates in the advertising sector, focusing on interactive ad solutions. The company has raised a total of USD 10.00 mn through various funding rounds, with its most recent financing being USD 3.50 mn in VENTURE DEBT from Square 1 Bank on September 21, 2017. The CEO, Tod Loofbourrow, is leading the firm as it continues to expand its offerings.ViralGains specializes in delivering innovative advertising solutions through its primary offering, the ViralGains Odyssey™ platform. This platform allows brands to create interactive advertisements that collect zero-party data—information that consumers willingly share, including their preferences and sentiments. By leveraging this data, brands can tailor their messaging and advertising strategies to enhance customer engagement and satisfaction. Targeted use cases for these services include driving customer loyalty, increasing repeat purchases, generating buzz around events or product launches, and improving brand perception. ViralGains serves a diverse client base, including agencies and brands across various sectors, particularly in health and pharma, and has a presence in North America and Europe.ViralGains generates revenue through a business-to-business model, offering subscription-based access to its Odyssey™ platform. Clients engage in transactions by selecting packages that allow for varying levels of advertising services, including campaign management and data analytics features. These engagements typically involve long-term partnerships where brands pay for the ability to utilize the platform's capabilities to optimize their advertising strategies effectively. The revenue structure may include tiered pricing plans based on the volume of data collected or the complexity of the campaigns executed. This model ensures that clients receive tailored advertising solutions aligned with their specific objectives and market demands while also driving consistent revenue growth for ViralGains.ViralGains plans to leverage its recent funding of USD 3.5 million from Square 1 Bank to enhance its product offerings and expand its market reach. The company is focusing on the development of new features within the Odyssey™ platform, aimed at improving user engagement and data analytics capabilities. In addition, ViralGains is exploring expansion into new geographic regions, particularly targeting markets in Europe and Asia by the end of 2020. The funding will also support initiatives for marketing and entering these new markets.

## Funding rounds

- Series B, Sep 12, 2017, $10M — First Analysis, Stage 1 Ventures, LaunchCapital, Origin Ventures, Pallasite Ventures
- Series A, Jan 7, 2016, $12M — Stage 1 Ventures, LaunchCapital, 500 Global, Hub Angels Investment Group, Beta Fund, Pallasite Ventures, DHG Communications Network
- Seed, Mar 31, 2014, $1.2M — LaunchCapital, 500 Global

## Investors

- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Seed, Series A, Series B
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series A
- Stage 1 Ventures (https://capitalatlas.ai/funds/stage-1-ventures) — Series A, Series B
- Hub Angels Investment Group (https://capitalatlas.ai/funds/hub-angels-investment-group) — Series A
- Beta Fund (https://capitalatlas.ai/funds/beta-fund) — Series A
- Pallasite Ventures (https://capitalatlas.ai/funds/pallasite-ventures) — Series A, Series B
- DHG Communications Network (https://capitalatlas.ai/funds/dhg-communications-network) — Series A
- First Analysis (https://capitalatlas.ai/funds/first-analysis) — Series B
- Origin Ventures (https://capitalatlas.ai/funds/origin-ventures) — Series B