# VIPR Digital

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/vipr-digital

- Industry: Consumer Services
- Headquarters: London, UK
- Website: www.fixr.co
- Total disclosed funding: $9M
- Latest round: Series A (May 3, 2021)
- Investors on record: 4

## About

Based in the UK, VIPR Digital Limited specializes in a self-service ticketing and event management platform that streamlines event organization and audience engagement for various sectors including nightlife and festivals.VIPR Digital Limited operates a comprehensive event management platform named FIXR, headquartered in London, UK. The company was founded in 2013 by Dom Marmont and Nick Stone. In May 2021, VIPR Digital Limited raised GBP 6.5 million in Series A funding, with investments from Abacus Global Management, Armajaro Asset Management, Smith & Williamson, and The FSE Group, totaling GBP 6.5 million raised to date.FIXR is a self-service ticketing and event management platform that empowers event organizers to engage with audiences efficiently. It provides tools for ticket sales, event promotion, and audience analytics, catering to sectors like nightlife, festivals, sports, and attractions. The platform integrates insights and performance metrics, allowing users to understand attendee behaviors and preferences, serving clients globally in major markets including North America, Europe, and parts of Asia.FIXR generates revenue through a transactional model based on ticket sales on its platform, including fees per ticket sold and service charges for additional features. The company supports event organizers of all sizes in selling tickets directly to consumers, utilizing a B2C transaction structure. It offers tiered pricing plans that accommodate various events, ensuring a steady income stream through partnerships and integrations with approved vendors.Following the GBP 6.5 million funding round in May 2021, VIPR Digital Limited plans to enhance its presence in the UK hospitality market. The company is expected to release new products designed to further streamline event management processes. Additionally, there are plans for expansion into new geographic regions, specifically targeting markets within Europe and North America by 2023.

## Funding rounds

- Series A, May 3, 2021, $9M — Smith & Williamson, Armajaro Asset Management, Abacus Global Management, The FSE Group

## Investors

- Smith & Williamson — Series A
- Armajaro Asset Management — Series A
- Abacus Global Management (https://capitalatlas.ai/funds/abacus-global-management) — Series A
- The FSE Group — Series A