# Violux

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/violux

- Industry: Consumer Products
- Headquarters: Irvine, US
- Website: www.violux.com
- Total disclosed funding: $1.2M
- Latest round: Seed (Sep 8, 2020)
- Investors on record: 3

## About

Violux, Inc. specializes in advanced UV-C light technology, offering disinfection solutions for everyday objects through its flagship products, the Luma Pro and Luma Pro+ devices.Founded in 2020 in Irvine, California, Violux, Inc. focuses on providing UV-C disinfection solutions. The company has not undergone any significant pivots or changes in its operational strategy. Led by CEO Sean Clottu, Violux was co-founded by Andy Aoe. In September 2020, the company raised USD 1.2 mn in Seed funding, led by Okapi Venture Capital with participation from Envoy Ventures and Unlock Venture Partners. This funding round marked the total amount raised by the company to USD 1.2 mn.Violux specializes in advanced UV-C light technology for the disinfection of everyday objects, with its flagship products being the Luma Pro and Luma Pro+ devices. These UV-C disinfection units are designed to effectively eliminate harmful pathogens by targeting and destroying their DNA and RNA, ensuring a powerful cleaning process without the use of chemical disinfectants. The Luma product line features a large capacity chamber, allowing users to disinfect multiple items or larger objects simultaneously in a rapid cleaning cycle. The Luma Pro model operates with a 60-second clean cycle, while the Luma Pro+ boasts a quicker 30-second clean cycle, enhancing user convenience. This technology is marketed primarily to health-conscious consumers, families, and businesses in North America and Europe, particularly in sectors where hygiene is critical, such as healthcare, food service, and hospitality.Violux operates on a direct-to-consumer sales model, with revenue generated primarily through the sale of its Luma Pro and Luma Pro+ devices, priced at USD 499 and USD 799 respectively. The company also engages in retail partnerships to expand its market reach and enhance product availability. Transactions typically involve one-time purchases of these UV-C cleaning devices, which are supported by a warranty; the Luma Pro comes with a one-year warranty, while the Luma Pro+ features a two-year warranty. These warranty offerings not only add value for the customer but also foster brand loyalty and repeat business. In addition to device sales, Violux may explore subscription-based services through its mobile app, providing users with advanced notifications and reminders for optimal device performance, thereby enhancing the overall user experience.Violux intends to utilize its recent Seed funding of USD 1.2 mn, raised in September 2020, to support the launch of new products and expand its market presence. The company is in the process of designing additional UV-C devices aimed at enhancing consumer convenience, with plans to release them in the upcoming year. Furthermore, Violux aims to expand into new markets, specifically targeting regions in Asia and South America, by the end of 2022, to broaden its customer base and enhance its global footprint.

## Funding rounds

- Seed, Sep 8, 2020, $1.2M — Okapi Venture Capital, Unlock Venture Partners, Envoy Ventures

## Investors

- Okapi Venture Capital (https://capitalatlas.ai/funds/okapi-venture-capital) — Seed
- Unlock Venture Partners (https://capitalatlas.ai/funds/unlock-venture-partners) — Seed
- Envoy Ventures (https://capitalatlas.ai/funds/envoy-ventures) — Seed