# Violet.io

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/violet-io

- Industry: Internet
- Headquarters: Seattle, US
- Website: www.violet.io
- Total disclosed funding: $14M
- Latest round: Series A (Oct 12, 2021)
- Investors on record: 3

## About

Violet.io, Inc. offers a Unified Checkout API that optimizes the e-commerce checkout process for merchants, enhancing user experience across various platforms with minimal coding requirements.Founded in 2017, Violet.io, Inc. operates from Seattle, US, focusing on simplifying e-commerce transactions. The firm has successfully secured USD 10.00 mn in Series A funding led by Klarna Bank AB, with other investors including Red Sea Ventures and Sugar Capital. The company has completed three deals to date, with its most recent funding round occurring on October 12, 2021. Founders Brandon Schulz and Rhen Zabel bring experience from prior ventures to the startup.Violet's core offering is its Unified Checkout API, designed to streamline and enhance the e-commerce checkout experience across multiple platforms. This API enables merchants to manage complex transactions efficiently, including nested carts and multi-merchant orders, without extensive coding. By providing a unified schema for product data, Violet empowers clients to create cohesive catalogs and improve their checkout processes. Target users include product leaders and development teams at brands and marketplaces looking to optimize multi-platform transactions.Violet generates revenue through its Unified Checkout API, which operates on a subscription or partnership model with clients. The API facilitates checkout processes for brands and marketplaces, allowing them to manage orders across multiple merchants. The revenue model may include fees based on usage and service tiers tailored to client needs, focusing on effective order lifecycle management and integration support.In October 2021, Violet.io, Inc. raised USD 10.00 mn in Series A financing to support the development of new e-commerce applications and initiatives, aiming to lower entry barriers for innovative services in the market. The company plans to expand into various geographic markets, although specific regions have not been detailed. The recent funding will facilitate Violet's goals to scale quickly and help create new unicorns in next-gen commerce, striving for significant impact without requiring massive capital investments.

## Funding rounds

- Series A, Oct 12, 2021, $10M — Klarna Bank AB, Red Sea Ventures, Sugar Capital
- Seed, May 28, 2021, $3.5M — Red Sea Ventures

## Investors

- Red Sea Ventures (https://capitalatlas.ai/funds/red-sea-ventures) — Seed, Series A
- Klarna Bank AB — Series A
- Sugar Capital (https://capitalatlas.ai/funds/sugar-capital) — Series A